Mobile App trend: SmileyWorld App for Iphone & Ipad

Smileyworld never stops surprising us: with over 3,000 icons in the library you can truly Express Yourself and NOW you can even join in our world of fun…

All great fun and guaranteed to bring a smile (or grimace!) to your face!


Introducing SmileyWorld, with three modes of play:

Chill out in SmileyWorld mode – take a trip around the world and chill out in a relaxed       mode of play. Visit each country in night time and day time to unlock all 30 levels. Keep track of your travels with stamps in your passport. More countries coming very soon!

Energise your brain in Challenge mode – energise your brain and test your skills in a timed mode of play, what’s your best time to clear the game grid?

Go crazyin Survival mode – how long will you last in this frantic mode of play? Seconds tick away as you search for infinite Smileys – how long can you survive?

Click Here to download:

Keep Smilin’


Kidswear Must Have – SmileyWorld Hoodies

Hip-Hop Old School and Color blocking rule on the new SmileyWorld Hoodies Collection!
These amazing kidswear pieces are designed in collaboration with CoolCat Clothing… and will be available in shops soon!
Here you have a small preview!


SmileyWorld Logo London kidswear Fashion

The place to go: Smiley Shop in Shoreditch, London.

Smiley decided to open its shop last year in the hipster heart of London’s trendiest district; Shoreditch.

The Shop is inspired by musical lifestyle; with cool features like smoke machines, strobe lighting and speaker cupboards.! Check the pics!




AW2012 Must Have – Smiley Cashmere Collection

Smiley Original never stops hitting fashion trends!

An amazing men/women Smiley Cashmere collection of jumpers, pullovers and capes, has just been shot in London.

Get some of the happiest behind-the-scene Looks!

Keep smilin’




The “Must Have” in your Christmas gift list: Smiley & Undiz underwear collection.

An amazing combination of colour and happy icons brought together to celebrate Smiley’s 40th Christmas.

What are you waiting for text Santa?!

Smiley Undiz underwear collectionSmileyworld underwear style with UndizImage

SmileyWorld and Diffusione Moda: the Happiest Kids of the Year





Ever wondered what the happiest kids in the world look like?

The new kidswear SmileyWorld collection launches the coolest fashion kid Spring /Summer trend.


We are excited to share with you a snapshot of the backstage shooting for the collection.


Keep Smilin’