Trends: Smiley Club Culture Apparel Revival

A small taster of what’s happening here in London. Just a hint: watch out for a Smiley London club culture apparel revival.

Stay tuned.

Keep Smilin’


Home Decor Must Have: Smiley & Merci Gustave! Pop Art Collaboration!

Smiley and Merci Gustave! collaborate for a universal message of Happiness with these amazing pop art statuettes.

The creative forces of Merci Gustave and the famous Smiley pop icon of the Smiley Company have landed directly in New York and Paris.

Now, it’s up to you whether you’re going to salute NY with the patriotic stars ‘n’ stripes or romance the classical mood of Paris.

These products are available on Merci Gustave website.



London, 22nd of February 2012 – All Rights reserved

Smiley & Cardelicious take London Transport to a whole new level!

Smiley & Cardelicious collaborate again on a new product to compliment their successful greeting card range. Bringing a cheeky smile to the daily commute Londoners face every day, the iconic smiley logo adds a pop twist to typically corporate marketplace of Oyster card holders. Be the trendsetter every morning and evening on your way to work or study!

These Smiley-holders are available online from Cardelicious  and at Smiley London boutique in Boxpark, Shoreditch, London!

Keep smilin!

Buy online Smiley Card holder on | free shipping available in UK

London, Monday 18th of February 2013 – All Rights Reserved –

Smiley meets Fyodor Golan haute couture at London Fashion Week.

On the 15th February at the  Savoy Hotel’s Grand Ballroom, the energies of Smiley and Fyodor Golan came together for a collaboration of premium couture with our iconic logo: a four piece collection was presented on the catwalk; demonstrating unique application, technique and usage of leather materials.  The designer duo allowed the inclusion of an edgy limited edition Smiley London goodie bag giveaway to the two front rows, furthering the affiliation between our two great brands.

Launched in 2010, Fyodor Podgorny and Golan Frydman created a luxury fashion brand built around the couture sensibility.

Fyodor Golan have never been afraid to mix up the couture landscape with their own style and taste, such as their experimentation with KISS rock band influenced designs.
Smiley is, of course, a well known music icon ranging back to the years of hippy rock, through the heydays of edgy rock ‘n roll, disco and house music. The collaboration was a match made in fashion rock ‘n roll heaven. 

The entire Limited Edition Collection will be available at Smiley Fagship store in Shoreditch, London.

Keep Smilin’


The Happiest Valentine with Smiley & Undiz Underwear

The Smiley & Undiz collaboration doesn’t miss!

Enjoy a one off Valentine’s Day remix with two pants dedicated to your happy undercarriage  🙂

We Smley you!

Smiley emoticon emoji Undiz underwear


Smiley GIveAway Competition On Twitter!

New Smiley_news Twitter Competition: Tweet & Win a SMILEY GOODIE BAG!!!

Every week we’ll raffle the best happy news a send the winner a Smiley Bag full of Smiley Goodies 🙂

1)Follow Smiley_news on Twitter:
2)Tweet us all your good news 
3)Add to your tweet #CatcHappiness tag
4)Share the ‘Tweet and win’ image on your Fb Wall
5)Keep your Finger Crossed 🙂

The Winner will be chosen on Wednesday 20th of February at 11am London Time!
What are you waiting For!?



Smiley & Urban Outfitters celebrates Valentine’s Day!

Smiley original has eloped with Urban Outfitters Clothing and made beautiful sweet tees. Their babies, available to all hardcore sweethearts and happening heartthrobs on, yep, you guessed it, the 14th February, will be crying for your attention in your local Urban Outfitters.

Warning: taking one home may cause countless sleepless nights! xoxo

Smiley & Urban Outfitters Collection | Menswear, Womenswear London Clubber Style Vintage

London 12th february, 2013 – All Rights Reserved