Smiley London on Vittoria Hyde for Virgin Magazine Italy Cover

Smiley London on Vittoria Hyde for Virgin Magazine Italy Cover

Smiley London Collection is available @ Joey Essex Fusey Shop!

Smiley London Collection is now available also at Fusey Shop.

Don’t Forget that we are spreading our Positive philosophy also from our Smiley London Boutique at Boxpark Shoreditch  🙂

Add these two addresses to your “place-to-be” List … They will be useful to boost your look with Oldskool Vibe!

Paula Echevarría Shopping Day comes across Smiley London Collection :)

Paula Echevarría Shopping Day come across Smiley London Collection :)

Smiley London Faces in Spain!

Smiley London goes Spain!

We Love the TV host Nuria Hernandez with Smiley London pink fluo lace top!

Keep Smilin’




Must-Eat Food Innovation: Smiley Pasta from Dalla Costa.

High Quality Italian Pasta specialist, Dalla Costa has chosen SmileyWorld and its range of icons to approach innovatively and reinvent the Food Market and boost your daily meals with expression and happiness.

SmileyPasta has been created in two main styles,  durum format semolina, entirely worked with the ancient tradition of Italian Pasta making.

Smiley and Dalla Costa are now the only producers of pasta that smiles combined with the quality of ‘Made in Italy’.


Smiley Pasta delivers an original pasta shape of high quality, with perfect firmness and high cooking resistance.

The tradition of Dalla Costa and Smiley will turn lunch and dinner into a new positive experience… save the dates: Milan, Tutto Food from the 19th-21st of May and Sial China 2013 in Shanghai.

Discover the entire range of Icons and Emoticon on

SS13 Fashion Forward Trend: Smiley Yellow vibe!

Fashion goes down memory lane with a blaze of bright colours, geometrical shapes and oldskool music evocation. King of this season is the iconic yellow Smiley… With the its pure symmetrical and attractive shape and the its iconic bright yellow, this combo is born from the Smiley philosophy since 1972 and features as the main  character of the underground music scene in London.

This totally-in-trend DNA has been merged again with fashion with the  smiley London collection: electric fluo pieces versus bold and explosive colour ranges and design possibilities. Feel the Vibes, Spread The Love.

Enjoy the pics. 🙂


Smiley Company @ Chic Beijing 2013

Smiley is in  China creating a fashion storm! CEO, Nicolas Loufrani is introducing Smiley with one of the most creative and colourful stand at CHIC Beijing Fair to the Chinese market. With new partnership set up in kidswear fashion with Impact, cashmere sector with Pearl Source and Jewelry with CHJ, the chinese country welcomes the Smiley and SmileyWorld brands to bring a refreshing and positive vibe.

Look at the pics 🙂