Smiley is no stranger to fashion collaborations. A new edition to the edgy fashion partnerships of the year is with Italian uber-cool brand, ‘Happiness’ – a street style leader in Italy.
The premier launch for this collaboration was at Pitti Uomo in Florence, the leading fashion trade show which is been a launch pad for many successful brands in the past, and where the smiling yellow face got the chance to show for the first time his smiley t-shirts.
Happiness has prided itself on being innovative and original – much like our iconic Smiley. Their stand concept at Pitti was a perfect illustration of this; delivering crowds of onlookers for a real demonstration of Krav Maga, the Israel self-defence martial art with the Italian actress Elisabetta Canalis. Now that’s original!
Enjoy the pics 🙂
Smiley did it again! The famous smiley has taken over high street brand once more in order to spread its happiness philosophy and the coolness of its cheeky smiley face.
A new women swear collection has been launched for spring summer 2013 in order to give the sweetest welcome to the new summer season. A colourful collection of cotton tshirts and sweatshirts are now available on Esprit ecommerce and in all Esprit boutiques worldwide.
Leitmotiv of the collection is the sporty chic trend with the blue, grey melange and strawberry pink colour that couples perfectly with the cool crystal and studded Smiley face!
Smiley + Esprit collection is waiting for you in all the Esprit stores and online clicking here!
Off the back of winter success with a pastel pink Smiley Original Sweater, Pull & Bear join forces with Smiley for a second season.
The new capsule collection comprises bold yellow rolled-up sleeve with the signature smiley eyes and mouth and a white hemmed vest top presented with the iconic original smiley logo.
Both pieces retail for €12.99 and are due for launch in the end of May; just in time for the summer seasons.
Pull & Bear, an established retail chain based out of Spain now has over 800 stores across the globe. The Smiley range is internationally available and once again demonstrated the ability for the Smiley brand to transcend boundary and demographic with universally appealing products.
‘The trend right now is all about yellow and the smiley face. We think it’s here to stay and our most recent retail partners seem to agree. To have Pull & Bear on board for this co-branded range demonstrates their belief in our brand.’ Says Nicolas Loufrani, Smiley CEO. ‘To be selling across the globe via such a respected retail brand enhances our credibility and enables us to share the Smiley philosophy further and further’.
Discover more Smiley Style clicking here.