Streetstyle fashion brand ‘Happiness’ gives Smiley the ‘Made in Italy’ treatment.


Smiley is no stranger to fashion collaborations. A new edition to the edgy fashion partnerships of the year is with Italian uber-cool brand, ‘Happiness’ – a street style leader in Italy. 

The premier launch for this collaboration was at Pitti Uomo in Florence, the leading fashion trade show which is been a launch pad for many successful brands in the past, and where the smiling yellow face got the chance to show for the first time his smiley t-shirts.

Happiness has prided itself on being innovative and original – much like our iconic Smiley. Their stand concept at Pitti was a perfect illustration of this; delivering crowds of onlookers for a real demonstration of Krav Maga, the Israel self-defence martial art with the Italian actress Elisabetta Canalis. Now that’s original!

Enjoy the pics 🙂


Smiley Original and Esprit spread happiness together: new collection available online and in store!



Smiley did it again! The famous smiley has taken over high street brand once more in order to spread its happiness philosophy and the coolness of its cheeky smiley face.

A new women swear collection has been launched for spring summer 2013 in order to give the sweetest welcome to the new summer season. A colourful collection of cotton tshirts and sweatshirts are now available on Esprit ecommerce and in all Esprit boutiques worldwide.


Leitmotiv  of the collection is the sporty chic trend with the blue, grey melange and strawberry pink colour that couples perfectly with the cool crystal and studded Smiley face!

Smiley + Esprit collection is waiting for you in all the Esprit stores and online clicking here!


SmileyWorld Flagship store opens in east London at Boxpark Shoreditch


After two fashion seasons the new kisdwear collection of Smileyworld lands in London’s hipster ghetto, Shoreditch.

The bright and playful range of SmileyWorld’s spring summer 13 kidswear is delivered directly with frenzied attention to detail, creating an environment just for our youngest fans. Currents of colour carry expressive waves through our cheeky cool collection.

A perfect mix of styles and bright colours flow different trends, such as surfer, pop art, hippy and rockers … all ingredients taken from the Smiley styletribes philosophy – a philosophy allowing every teen and young adult to express themselves through Smiley fashion and belong.

The shop is located here.

To know more on SmileyWorld products please click here and click on any of the images to get directed to one of our many many social networks :)))


Spread happiness with SmileyWorld Nutella !


From an incredible collaboration between SmileyWorld and Nutella, here you have a taste of the social media campaign of Nutella and SmileyWorld.

Every week you will find on Smiley and Nutella Espana, your icon of the day accompanied with a funny quote and 200g of happiness delivered in a NUtella jar.

Nutella and Smileyworld will give you a free Nutella placemats when you will buy at least two SmileyWorld Nutella jars.

To know more on Smileyworld click here.

Spread Happiness!


Smiley Original and Pull&Bear spring summer collection out now in all P&B shop worldwide!



Off the back of winter success with a pastel pink Smiley Original Sweater, Pull & Bear join forces with Smiley for a second season.


The new capsule collection comprises bold yellow rolled-up sleeve with the signature smiley eyes and mouth and a white hemmed vest top presented with the iconic original smiley logo.


Both pieces retail for €12.99 and are due for launch in the end of May; just in time for the summer seasons.


Pull & Bear, an established retail chain based out of Spain now has over 800 stores across the globe. The Smiley range is internationally available and once again demonstrated the ability for the Smiley brand to transcend boundary and demographic with universally appealing products.


‘The trend right now is all about yellow and the smiley face. We think it’s here to stay and our most recent retail partners seem to agree. To have Pull & Bear on board for this co-branded range demonstrates their belief in our brand.’ Says Nicolas Loufrani, Smiley CEO. ‘To be selling across the globe via such a respected retail brand enhances our credibility and enables us to share the Smiley philosophy further and further’.

Discover more Smiley Style clicking here.




Can’t stop Smiling? Try chewing a little with our new SmileyWorld chewing gum!


We just can’t keep ourselves from giving you more Smiley experiences and new products. Not only will your breath smell great, but with fresh flavours and colourful packaging; you’ll make everyone smile when you give out some gum to your friends.  Launched together with our Turkish partner ‘First Sensation’, we have created a smart and bubbly collection of mint chewing gums inspired by the different SmileyWorld Moods ..  hungry, cheeky and smiley!


Whichever one you are – get chewing 🙂