Get your summer Smiley on!

Here at Smiley we love it when people get as excited about our products as we do, so we are delighted that fashion blogger Miss SJ has written about our new leopard print cap on her blog.

We think she looks fabulous!

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Smiley launch new hats for AW14

Following on from the success and sell-out of last season’s hats, Smiley present two new designs for AW14.

Loved by fashion bloggers and Ibiza dj’s alike, complete your outfit and stand out from the crowd this season with a new Smiley cap.

Bring out your inner animal with on trend leopard print, with a colour pop of yellow provided by the iconic Smiley face, or go for a slick monochrome style with a bold SMILEY slogan. 

Available now on smiley.com 

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SMILEY SHOWCASE LATEST COLLECTIONS AT BREAD & BUTTER BERLIN

Smiley are delighted to return to this year’s Bread & Butter trade show in Berlin after a 2 year hiatus, to showcase the latest collections to the most influential buyers, designers, press and fashion insiders in the industry.

For SS15, Smiley will be launching its latest offering from premium streetwear collection Smiley London and debuting Smiley World ‘new icons’, an apparel collection inspired by digital emoticons.

Smiley will also be exhibiting its latest technical accessories including sunglasses, headphones and skateboards.

These Smiley collections all take inspiration from the brand key influences; music, urban street culture, and colour, each of which is reflected throughout the brands stand design, which incorporates bright yellow colours, metallic mannequins and metal fixtures, the stand also has a futuristic feel.

Bread & Butter is one of the biggest trade shows in Europe, with 600 brands exhibiting over 3 days from the 8th-10th July at Berlin Tempelhof, and a public viewing in the evenings. This internationally prevailing trade show provides a creative marketing and communication platform for selected brands, labels and designers from the progressive segment that is unrivalled throughout the world.

 

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Smiley celebrates the launch of new fashion range in Taiwan

As the happiness movement continues to gather pace as the latest global phenomenon, Smiley remains at the forefront of this.

Smileys unique brand mission to ‘Spread Happiness’ and serve its customers with some of the finest products in the world continues to cement the brand as a best seller with many of its major retail partners.

On Friday 5th July, Smiley launched a new partnership in Taiwan with fashion retailer CACO under a backdrop of brand activations.

This launch event took place at the Ximending Mall in Taipei, and featured games, ice creams, DJ sets, live band, dancers, a fashion show and the chance to win Smiley goodies.

The new SS14 collection is available in all CACO stores across Taiwan and targets men and women. Customers can choose from Smiley World designs, which use different emoticons, or the Smiley Original design.

The women’s collection features intimates, including pants and vests, in pastel colours, while the daywear range uses monochrome prints with highlights of yellow on cropped t-shirts, vests, leggings and shorts.

For men, bold designs on vests and t-shirts stand out, and colourful Bermuda shorts complete the casual daytime look.

Accessories also feature throughout this range, including hats, tote bags, purses and rucksacks.

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Incidence opens pop-up store in Berlin

Smiley licensee Incidence has expanded its retail development with the opening of a pop-up store in Germany.

The shop is located in Berlin Bikini Shopping Centre close to the Zoo Garden and features the full range of Smiley World homeware products.

 

 

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Smiley and DJ Park mix it up at Boxpark :)

On Wednesday 18th June, the Smiley store was transformed as DJ Park took over and gave budding DJ’s lessons and tips on how to make it in the industry.

Decks were spinning, tunes were playing and drinks were flowing as crowds flocked to Boxpark on this sunny evening to be part of a new concept music event and get involved in the DJ scene.

DJ Park are seasoned DJ’s and have been arranging pop-up events across London this summer to spread the word about DJ-ing, perform multiple mixing sessions and help people who are keen to learn the trade and be part of the next DJ generation.

With Smiley’s links to dance music and DJ’s, its a great initiative that we are only too happy to get involved with!

Look out for more DJ Park events coming soon…

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Smiley rocks the Space Ibiza opening parties on May 24th-25th

Smiley Celebrated its ongoing partnership with Super Club ’SPACE’ alongside thousands of clubbers and some of the best house DJ’s in the world. The home of dance music and fashion has always been the Balearic Islands and Smiley has been the brand of choice for the islands party people since 1988. Smiley raved all day and night with the likes of David Moreno, House South Brothers, Mike Candy and the Zombie Kid on the weekend. Ibiza is set for another seminal season of live performances and DJ sets from the biggest names in the world and the Smiley team intends to not miss a minute of it. Image Image Image Image Image