Ann Kathrin Broemmel rocking Smiley x H&M latest collaboration

Mario Gotze put a Smiley face on the whole of Germany last night when he scored the breathtaking late winning goal in the World Cup final.

Here’s his gorgeous girlfriend Ann Kathrin Broemmel putting a Smiley on her face whilst rocking our latest collaboration with H&M.

Ann-Kathrin-Broemmel-wearing-smiley-by-H&M


Smiley gets ready for Wimbledon!

Everybody loves Wimbledon and Smiley have created a limited edition range of tennis inspired t-shirts and vests to celebrate this fantastic fortnight of grass court tennis.

These men’s and women’s styles feature traditional strawberries and cream, as well as tennis rackets and the famous grass courts of SW19, all in the guise of the iconic smiley face. The collection which has launched on smiley.com and Asos Marketplace this week and priced between £18-£24.

Image

 

 


Smiley and DJ Park mix it up at Boxpark :)

On Wednesday 18th June, the Smiley store was transformed as DJ Park took over and gave budding DJ’s lessons and tips on how to make it in the industry.

Decks were spinning, tunes were playing and drinks were flowing as crowds flocked to Boxpark on this sunny evening to be part of a new concept music event and get involved in the DJ scene.

DJ Park are seasoned DJ’s and have been arranging pop-up events across London this summer to spread the word about DJ-ing, perform multiple mixing sessions and help people who are keen to learn the trade and be part of the next DJ generation.

With Smiley’s links to dance music and DJ’s, its a great initiative that we are only too happy to get involved with!

Look out for more DJ Park events coming soon…

Image


Happiness takes over the Smiley store!

Smiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.

Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.

Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.

The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!

 

Image

 

Image

Image

 

Image


Smiley takes centre stage at London Collections: Men

Smiley led the way and continued its long standing tradition of ‘a Smile is always in style’ on the catwalk last night at the London Collections: Men’s fashion show, with the launch of the latest licensed collection from globally recognized fashion house Moschino by Jeremy Scott.

The Italian label made its London menswear debut on Monday 16th June 2014 and showcased the new SS15 collections in front of key fashionistas and celebrities, including Lindsay Lohan, Daisy Lowe and Pixie Lott, at London’s Lindley Hall.

Inspired by the brands history, exploiting designer logos (from Chanel to Louis Vuitton) and poking fun at high fashion and the status quo of consumerism, the Moschino collection elevated streetwear through humour and attitude. Smiley featured heavily across the collection, from colourful prints on sweaters and swimwear, to full-blown suits, shoes and accessories. Global flags were also used on pieces throughout the show, with the original Smiley transformed into an array of colours and nations.

Smiley’s presence on the catwalk once again highlighted the demand of happiness as a global trend, and ensured that the Smiley brand remains a must-have fashion trend today.

Image

 

Image


SmileyWorld presents the new accessory collection that makes you ‘THINK POSITIVE’ .

Image

SmileyWorld have partnered with French lifestyle and accessory brand Incidence for a new collection inspired by the electronic and digital world.

The concept of this collection uses the slogan ‘think positive’, and each piece has been created with happy and inspiring messages and motif’s.

Wallets and tablet cases keep your personal items safe and happy when you are on the move, while mugs and alarm clocks inject positivity and quirkiness into your home.

Bold monochrome with highlights of yellow feature on everything throughout the range, ensuring this collection stands out and makes a statement!

The whole Smiley by Incidence collection is available on the website now.Image


Smiley Company “Beloved Leader” Nicolas Loufrani launching new SmileyWorld Fashion Collection @ Chic Beijing!

Beloved leader Nicolas Loufrani successfully launching the new SmileyWorld collection at Chic trade show in Beijing with licensee Shanghai Yihua.
Over 30 Chinese media have attended the event.
This winter SmileyWorld will open 50 adult stores and 50 kids stores in China.

Image