Smiley is entering into a partnership with fashion brand I.T. CHOCOOLATE on a new apparel and accessories collection.
Launching on August 15th across 20 :CHOCOOLATE stores in Hong Kong and Macao, the range will also launch in :CHOCOOLATE stores across China, Taiwan, Singapore and Canada later this month.
Featuring a colour palette of black, white and grey, with colour pops of yellow, sweaters, t-shirts and leggings all include the iconic Smiley logo in graphic prints. The range is aimed at adults and kids who want to add happy, fun and casual pieces to their wardrobes.
Accessories such as bags, caps and towels all complement the range and complete the look. Prices range from HK$99 – HK$279.
To celebrate the launch, :CHOCOOLATE will be holding in-store promotions and giveaways, including a free towel for customers when spending over HK$600.
Launched in 2006, :CHOCOOLATE is a brand that provides everyday’s wear with superior fit and great looks for individuals. It is tailored for the forward thinking group that have definite core values and position in life, updated from well-rounded exposure yet are down-to earth and unpretentious and appreciate the originality and quality in life.
In Fall/Winter 2011, the brand expanded across the lifestyle category that focused on bringing a simple and tasteful living style to those who embrace minimalism.
Smiley®, the happiest brand ever, will open its first ever pop up shop this week in the Causeway Bay shopping district, Hong Kong, as the brand continues it’s planned expansion into the Asian market this year. This store will act as a template for SmileyWorld gift stores, and there further plans to open 200 SmileyWorld stores in APAC in the next 5 years with major franchise partners.
To celebrate the summer and bring some cheer to today’s hectic society, shopping centre Hysan Place and Lee Theatre are launching the SMILEY® exhibition with a giant SMILEY® showcase, special offers and a heartwarming and innovative fund raising machine. Featuring the tallest and biggest“SMILEY® roller-coaster” showcase in Asia, innovative SMILEY®interactive donation machines, and a giant SMILEY®magnet wall, the venues are filled with positive energy.
The Smiley pop up store will stock a limited edition range of SmileyWorld accessories, homeware, stationary and much more, from licensees including NICI, Incidence, Cardelicious, Stationary Team, Clima, One-O-One and Qiankin. The pop up store will be open from July 23rd until the end of August 2014.
Hysan Place and Smiley have also worked together on creating visual marketing campaigns throughout the centre to engage with consumers, and ensure the new pop-up is on everyone’s radar in Hong Kong.