Smiley takes centre stage at London Collections: Men

Smiley led the way and continued its long standing tradition of ‘a Smile is always in style’ on the catwalk last night at the London Collections: Men’s fashion show, with the launch of the latest licensed collection from globally recognized fashion house Moschino by Jeremy Scott.

The Italian label made its London menswear debut on Monday 16th June 2014 and showcased the new SS15 collections in front of key fashionistas and celebrities, including Lindsay Lohan, Daisy Lowe and Pixie Lott, at London’s Lindley Hall.

Inspired by the brands history, exploiting designer logos (from Chanel to Louis Vuitton) and poking fun at high fashion and the status quo of consumerism, the Moschino collection elevated streetwear through humour and attitude. Smiley featured heavily across the collection, from colourful prints on sweaters and swimwear, to full-blown suits, shoes and accessories. Global flags were also used on pieces throughout the show, with the original Smiley transformed into an array of colours and nations.

Smiley’s presence on the catwalk once again highlighted the demand of happiness as a global trend, and ensured that the Smiley brand remains a must-have fashion trend today.

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London Fashion Week: SMILEY & Anya’s Hindmarch’s SS14 collection

As part of Anya’s Hindmarch’s SS14 collection, a cheeky and Smiley inspired collaborative piece was launched at the end of her galactic catwalk show.

Drawing inspiration from the plastic bag made most famous in New York, Anya worked with Smiley to create a luxury python Smiley face shopping bag, printed with “Have a nice Day. Thank you!”

Presented from hanging wires, several of the must-have fashion accessories for 2013/14 were displayed between flying models and giant Smiley zorbals in the ceiling at the glamorous Central Hall in Westminster.

Named the ‘Happy Shopper’, it’s typical Anya’s British twist of humour to translate such a easily available plastic product into a desirable and limited edition piece which had heads turning on the final day of London Fashion Week.

For more information on the collection and Happy Shopper availability, visit http://www.anyahindmarch.com/

 

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London Fashion Week: SMILEY & Fyodor Golan SS 14 Collection

Electric Children is the name of the new spring, summer collection 2014 created by the upcoming design duo Fyodor Golan who chose SMILEY again for their sports luxe collection.

Drawn to an idea of flexible and energetic sportswear achieved through luxury fabrics, this season contadicts the traditional perspective of sportwear luxe….

Bright colours, like yellow and pink contrast with soft pastel hues of mint, baby blue and nude combined in various geometrical forms…

Once again Fyodor Golan and Smiley triumph at London Fashion week…..

Watch this space: