SMILEY ENTER NEW PARTNERSHIP WITH HONG KONG FASHION BRAND

Smiley is entering into a partnership with fashion brand I.T. CHOCOOLATE on a new apparel and accessories collection.

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Launching on August 15th across 20 :CHOCOOLATE stores in Hong Kong and Macao, the range will also launch in :CHOCOOLATE stores across  China, Taiwan, Singapore and Canada later this month.

Featuring a colour palette of black, white and grey, with colour pops of yellow, sweaters, t-shirts and leggings all include the iconic Smiley logo in graphic prints. The range is aimed at adults and kids who want to add happy, fun and casual pieces to their wardrobes.

Accessories such as bags, caps and towels all complement the range and complete the look. Prices range from HK$99 – HK$279.

To celebrate the launch, :CHOCOOLATE will be holding in-store promotions and giveaways, including a free towel for customers when spending over HK$600.

 

About :CHOCOOLATE

Launched in 2006, :CHOCOOLATE is a brand that provides everyday’s wear with superior fit and great looks for individuals. It is tailored for the forward thinking group that have definite core values and position in life, updated from well-rounded exposure yet are down-to earth and unpretentious and appreciate the originality and quality in life.

In Fall/Winter 2011, the brand expanded across the lifestyle category that focused on bringing a simple and tasteful living style to those who embrace minimalism.


SMILEY LONDON: BORN OUT OF THE LONDON RAVE SCENE, IMMORTALISED AS THE ICON OF GLOBAL DANCE MUSIC CULTURE

The Smiley face was forever immortalised as the iconic image of the acid house music movement in the 1980s. During this ground breaking time for global dance music and club culture the Smiley image was adopted by almost every clubber and raver globally and adorned every dance floor from London to Chicago.

This was the beginning of a special relationship between house music and Smiley that has spanned over 25 years and remains as strong today as it was back in the day.

Smiley London pays homage to over two decades of UK dance music and DJ culture, a capsule collection dedicated to the electronic movement.

For SS15 Smiley London launches a completely new interpretation of the Smiley face, with the entire collection consisting of monochrome styles and prints and an occasional trademark Smiley yellow colour pop.

Sublimation prints feature heavily across men’s and women’s crew neck t-shirts and loose vests, while transitional hoodies & jumpers are emblazoned with bold slogans. Snap back caps make a return, as well as an introduction for this season of a premium sweatpant.

Drawing influence from over two decades of block rocking beats, the unforgettable raves and the unique fashions that keep London at the forefront of street culture.

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Smiley ushers in the festival season in the Netherlands.

Smiley had a headline slot at this years Dutch music festival ‘RetroPop’, which was played out this month in front of a sold out 10,000 raucous crowd.

This 1980s heritage pop music festival featured a host of top names and was headlined by iconic band Simple Minds.

All festival staff were resplendent in Smiley tee shirts and Smiley supplied bespoke artwork throughout the event site.

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Smiley and DJ Park mix it up at Boxpark :)

On Wednesday 18th June, the Smiley store was transformed as DJ Park took over and gave budding DJ’s lessons and tips on how to make it in the industry.

Decks were spinning, tunes were playing and drinks were flowing as crowds flocked to Boxpark on this sunny evening to be part of a new concept music event and get involved in the DJ scene.

DJ Park are seasoned DJ’s and have been arranging pop-up events across London this summer to spread the word about DJ-ing, perform multiple mixing sessions and help people who are keen to learn the trade and be part of the next DJ generation.

With Smiley’s links to dance music and DJ’s, its a great initiative that we are only too happy to get involved with!

Look out for more DJ Park events coming soon…

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Celebrate a Summer of Football with Smiley!

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With the biggest football tournament in the world almost upon us we want to spread the Smiley feel-good vibes and get people across the world involved in the beautiful game.

To celebrate this special event Smiley has created a host of exciting online activity that you can be a part of without leaving the sofa! From competitions to themed products and exclusive content we have given our website a Brazilian makeover. After all, if Smiley can’t go to Brasil, then Brasil will come to Smiley…

WIN!

SmileyWorld has teamed up with everyone’s favourite chocolate spread Nutella to produce a collectors edition glass pot featuring Smiley flags from some of the best national football teams in the world.

To enter this competition simply register for our newsletter and we will draw at random 100 people to receive this limited edition 4 pot Nutella set.

win nutella competition


 

DOWNLOAD!

Why not download your favourite national teams flag as a screensaver or wallpaper? We are offering exclusive and FREE downloadable content direct to your computer or mobile phone that will ensure all your friends and family know exactly which flag you will be flying this summer.

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SHOP!

Everybody loves Brasil! Whether it’s the sunshine, carnival, beaches, samba rhythm or their football superstars you never need an excuse to wear the magical green, gold and blue.

Smiley has created some super slick limited edition Brasil inspired t-shirts, available now while stocks last – get yours here (insert link)

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However you choose to get involved in this unique occasion, make sure you do it with Smiley 🙂


SEEN IN SMILEY THIS WEEK

It’s official “Smiley is topping the charts and the Premier League with celebrities this week.”

Despite having an unbelievably successful 12 months that included his band RUDIMENTAL topping the UK charts and even winning a Brit Award for “Best Single of the Year”, that didn’t stop Amir Amor from pulling a sad face for the Smiley cam. We hope that his Pony X Smiley sweatshirt and Smiley sunglasses cheered him up a little!

WALES International Joe Ledley on the other hand looked extremely Smiley in his mesh tee shirt. It’s difficult to expect anything other than happiness after the goalscoring midfielder played a huge part in CRYSTAL PALACE’S spectacular end to the Premier League season. Palace hauled themselves from the foot of the EPL to mid table safety with wins against Chelsea and an amazing comeback against Liverpool.

Keep your eyes peeled for a host of other celebrities wearing Smiley in the coming months.

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Smiley London launches SS14 collection!

Smiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.

Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.

With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.

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