SMILEY ENTER NEW PARTNERSHIP WITH HONG KONG FASHION BRAND

Smiley is entering into a partnership with fashion brand I.T. CHOCOOLATE on a new apparel and accessories collection.

 smiley by caco fashion outfits

Launching on August 15th across 20 :CHOCOOLATE stores in Hong Kong and Macao, the range will also launch in :CHOCOOLATE stores across  China, Taiwan, Singapore and Canada later this month.

Featuring a colour palette of black, white and grey, with colour pops of yellow, sweaters, t-shirts and leggings all include the iconic Smiley logo in graphic prints. The range is aimed at adults and kids who want to add happy, fun and casual pieces to their wardrobes.

Accessories such as bags, caps and towels all complement the range and complete the look. Prices range from HK$99 – HK$279.

To celebrate the launch, :CHOCOOLATE will be holding in-store promotions and giveaways, including a free towel for customers when spending over HK$600.

 

About :CHOCOOLATE

Launched in 2006, :CHOCOOLATE is a brand that provides everyday’s wear with superior fit and great looks for individuals. It is tailored for the forward thinking group that have definite core values and position in life, updated from well-rounded exposure yet are down-to earth and unpretentious and appreciate the originality and quality in life.

In Fall/Winter 2011, the brand expanded across the lifestyle category that focused on bringing a simple and tasteful living style to those who embrace minimalism.


Smiley Summer sale – now on!

Still looking for that perfect summer tee? How about a vest for upcoming festivals or holidays? Look no further, as the Smiley Summer Sale is now on!

 

Make your wardrobe happy with Smiley…

summer-festival-t-shirts-on-sale

 


SMILEY LONDON: BORN OUT OF THE LONDON RAVE SCENE, IMMORTALISED AS THE ICON OF GLOBAL DANCE MUSIC CULTURE

The Smiley face was forever immortalised as the iconic image of the acid house music movement in the 1980s. During this ground breaking time for global dance music and club culture the Smiley image was adopted by almost every clubber and raver globally and adorned every dance floor from London to Chicago.

This was the beginning of a special relationship between house music and Smiley that has spanned over 25 years and remains as strong today as it was back in the day.

Smiley London pays homage to over two decades of UK dance music and DJ culture, a capsule collection dedicated to the electronic movement.

For SS15 Smiley London launches a completely new interpretation of the Smiley face, with the entire collection consisting of monochrome styles and prints and an occasional trademark Smiley yellow colour pop.

Sublimation prints feature heavily across men’s and women’s crew neck t-shirts and loose vests, while transitional hoodies & jumpers are emblazoned with bold slogans. Snap back caps make a return, as well as an introduction for this season of a premium sweatpant.

Drawing influence from over two decades of block rocking beats, the unforgettable raves and the unique fashions that keep London at the forefront of street culture.

 smiley-london-ss15-collection


Happiness takes over the Smiley store!

Smiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.

Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.

Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.

The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!

 

Image

 

Image

Image

 

Image


Smiley takes centre stage at London Collections: Men

Smiley led the way and continued its long standing tradition of ‘a Smile is always in style’ on the catwalk last night at the London Collections: Men’s fashion show, with the launch of the latest licensed collection from globally recognized fashion house Moschino by Jeremy Scott.

The Italian label made its London menswear debut on Monday 16th June 2014 and showcased the new SS15 collections in front of key fashionistas and celebrities, including Lindsay Lohan, Daisy Lowe and Pixie Lott, at London’s Lindley Hall.

Inspired by the brands history, exploiting designer logos (from Chanel to Louis Vuitton) and poking fun at high fashion and the status quo of consumerism, the Moschino collection elevated streetwear through humour and attitude. Smiley featured heavily across the collection, from colourful prints on sweaters and swimwear, to full-blown suits, shoes and accessories. Global flags were also used on pieces throughout the show, with the original Smiley transformed into an array of colours and nations.

Smiley’s presence on the catwalk once again highlighted the demand of happiness as a global trend, and ensured that the Smiley brand remains a must-have fashion trend today.

Image

 

Image


SEEN IN SMILEY THIS WEEK

It’s official “Smiley is topping the charts and the Premier League with celebrities this week.”

Despite having an unbelievably successful 12 months that included his band RUDIMENTAL topping the UK charts and even winning a Brit Award for “Best Single of the Year”, that didn’t stop Amir Amor from pulling a sad face for the Smiley cam. We hope that his Pony X Smiley sweatshirt and Smiley sunglasses cheered him up a little!

WALES International Joe Ledley on the other hand looked extremely Smiley in his mesh tee shirt. It’s difficult to expect anything other than happiness after the goalscoring midfielder played a huge part in CRYSTAL PALACE’S spectacular end to the Premier League season. Palace hauled themselves from the foot of the EPL to mid table safety with wins against Chelsea and an amazing comeback against Liverpool.

Keep your eyes peeled for a host of other celebrities wearing Smiley in the coming months.

Image

Image


Carlos Diez & Smiley AW14 Collection ‘Run Baby Run’ launches at Madrid Fashion Week

Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week.

The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media.

The collection, aptly named ‘Run Baby Run’, was influenced by a sports-luxe theme. Pieces included jersey separates in autumnal black, brown and burnt orange with highlights of red, which featured the iconic smiley face throughout.

Carlos is a big fan of Smiley, and says of his second collaboration with the brand,  ”The Smiley icon is recognised around the world, bringing with it a message of happiness, positivity and a love for dance music. These were my inspirations when designing this collection; the smiley face is a way of translating our shared philosophy into my designs”

 

The current SS13 Carlos Diez and Smiley collection will be available on www.carlosdiezdiez.com from March.

Smiley company and carlos diez rock madrid fashion week