Still looking for that perfect summer tee? How about a vest for upcoming festivals or holidays? Look no further, as the Smiley Summer Sale is now on!
Make your wardrobe happy with Smiley…
SMILEY LONDON: BORN OUT OF THE LONDON RAVE SCENE, IMMORTALISED AS THE ICON OF GLOBAL DANCE MUSIC CULTUREPosted: 07/11/2014
The Smiley face was forever immortalised as the iconic image of the acid house music movement in the 1980s. During this ground breaking time for global dance music and club culture the Smiley image was adopted by almost every clubber and raver globally and adorned every dance floor from London to Chicago.
This was the beginning of a special relationship between house music and Smiley that has spanned over 25 years and remains as strong today as it was back in the day.
Smiley London pays homage to over two decades of UK dance music and DJ culture, a capsule collection dedicated to the electronic movement.
For SS15 Smiley London launches a completely new interpretation of the Smiley face, with the entire collection consisting of monochrome styles and prints and an occasional trademark Smiley yellow colour pop.
Sublimation prints feature heavily across men’s and women’s crew neck t-shirts and loose vests, while transitional hoodies & jumpers are emblazoned with bold slogans. Snap back caps make a return, as well as an introduction for this season of a premium sweatpant.
Drawing influence from over two decades of block rocking beats, the unforgettable raves and the unique fashions that keep London at the forefront of street culture.
Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.
Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.
The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!
Smiley led the way and continued its long standing tradition of ‘a Smile is always in style’ on the catwalk last night at the London Collections: Men’s fashion show, with the launch of the latest licensed collection from globally recognized fashion house Moschino by Jeremy Scott.
The Italian label made its London menswear debut on Monday 16th June 2014 and showcased the new SS15 collections in front of key fashionistas and celebrities, including Lindsay Lohan, Daisy Lowe and Pixie Lott, at London’s Lindley Hall.
Inspired by the brands history, exploiting designer logos (from Chanel to Louis Vuitton) and poking fun at high fashion and the status quo of consumerism, the Moschino collection elevated streetwear through humour and attitude. Smiley featured heavily across the collection, from colourful prints on sweaters and swimwear, to full-blown suits, shoes and accessories. Global flags were also used on pieces throughout the show, with the original Smiley transformed into an array of colours and nations.
Smiley’s presence on the catwalk once again highlighted the demand of happiness as a global trend, and ensured that the Smiley brand remains a must-have fashion trend today.