Smiley Summer sale – now on!

Still looking for that perfect summer tee? How about a vest for upcoming festivals or holidays? Look no further, as the Smiley Summer Sale is now on!

 

Make your wardrobe happy with Smiley…

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SMILEY LONDON: BORN OUT OF THE LONDON RAVE SCENE, IMMORTALISED AS THE ICON OF GLOBAL DANCE MUSIC CULTURE

The Smiley face was forever immortalised as the iconic image of the acid house music movement in the 1980s. During this ground breaking time for global dance music and club culture the Smiley image was adopted by almost every clubber and raver globally and adorned every dance floor from London to Chicago.

This was the beginning of a special relationship between house music and Smiley that has spanned over 25 years and remains as strong today as it was back in the day.

Smiley London pays homage to over two decades of UK dance music and DJ culture, a capsule collection dedicated to the electronic movement.

For SS15 Smiley London launches a completely new interpretation of the Smiley face, with the entire collection consisting of monochrome styles and prints and an occasional trademark Smiley yellow colour pop.

Sublimation prints feature heavily across men’s and women’s crew neck t-shirts and loose vests, while transitional hoodies & jumpers are emblazoned with bold slogans. Snap back caps make a return, as well as an introduction for this season of a premium sweatpant.

Drawing influence from over two decades of block rocking beats, the unforgettable raves and the unique fashions that keep London at the forefront of street culture.

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Happiness takes over the Smiley store!

Smiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.

Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.

Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.

The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!

 

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Smiley takes centre stage at London Collections: Men

Smiley led the way and continued its long standing tradition of ‘a Smile is always in style’ on the catwalk last night at the London Collections: Men’s fashion show, with the launch of the latest licensed collection from globally recognized fashion house Moschino by Jeremy Scott.

The Italian label made its London menswear debut on Monday 16th June 2014 and showcased the new SS15 collections in front of key fashionistas and celebrities, including Lindsay Lohan, Daisy Lowe and Pixie Lott, at London’s Lindley Hall.

Inspired by the brands history, exploiting designer logos (from Chanel to Louis Vuitton) and poking fun at high fashion and the status quo of consumerism, the Moschino collection elevated streetwear through humour and attitude. Smiley featured heavily across the collection, from colourful prints on sweaters and swimwear, to full-blown suits, shoes and accessories. Global flags were also used on pieces throughout the show, with the original Smiley transformed into an array of colours and nations.

Smiley’s presence on the catwalk once again highlighted the demand of happiness as a global trend, and ensured that the Smiley brand remains a must-have fashion trend today.

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Smiley London launches SS14 collection!

Smiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.

Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.

With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.

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Carlos Diez & Smiley AW14 Collection ‘Run Baby Run’ launches at Madrid Fashion Week

Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week.

The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media.

The collection, aptly named ‘Run Baby Run’, was influenced by a sports-luxe theme. Pieces included jersey separates in autumnal black, brown and burnt orange with highlights of red, which featured the iconic smiley face throughout.

Carlos is a big fan of Smiley, and says of his second collaboration with the brand,  ”The Smiley icon is recognised around the world, bringing with it a message of happiness, positivity and a love for dance music. These were my inspirations when designing this collection; the smiley face is a way of translating our shared philosophy into my designs”

 

The current SS13 Carlos Diez and Smiley collection will be available on www.carlosdiezdiez.com from March.

Smiley company and carlos diez rock madrid fashion week


Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and fashion show!

Smiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show!

Chinese New Year’s Eve is becoming more and more popular in London.

Nee-Hao and Smiley created an exclusive event for London’s hipster Chinese community at Victoria Embankment last Saturday night (8th February).

This fashion and music fusion night proved the perfect place to bring in the year of the horse, see for yourself.

More than 600 guests, of which young actress Kunjue Li and fashion blogger Beibei Wu  have partied up to morning celebrating fashion and music enjoying Smiley London and Smiley ‘happy Cashmere’ catwalk.

Smiley & NeeHao Magazine rock Chinese New Year Party!