Smiley launch new hats for AW14

Following on from the success and sell-out of last season’s hats, Smiley present two new designs for AW14.

Loved by fashion bloggers and Ibiza dj’s alike, complete your outfit and stand out from the crowd this season with a new Smiley cap.

Bring out your inner animal with on trend leopard print, with a colour pop of yellow provided by the iconic Smiley face, or go for a slick monochrome style with a bold SMILEY slogan. 

Available now on smiley.com 

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Smiley Summer sale – now on!

Still looking for that perfect summer tee? How about a vest for upcoming festivals or holidays? Look no further, as the Smiley Summer Sale is now on!

 

Make your wardrobe happy with Smiley…

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Smiley gets ready for Wimbledon!

Everybody loves Wimbledon and Smiley have created a limited edition range of tennis inspired t-shirts and vests to celebrate this fantastic fortnight of grass court tennis.

These men’s and women’s styles feature traditional strawberries and cream, as well as tennis rackets and the famous grass courts of SW19, all in the guise of the iconic smiley face. The collection which has launched on smiley.com and Asos Marketplace this week and priced between £18-£24.

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Happiness takes over the Smiley store!

Smiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.

Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.

Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.

The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!

 

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Celebrate a Summer of Football with Smiley!

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With the biggest football tournament in the world almost upon us we want to spread the Smiley feel-good vibes and get people across the world involved in the beautiful game.

To celebrate this special event Smiley has created a host of exciting online activity that you can be a part of without leaving the sofa! From competitions to themed products and exclusive content we have given our website a Brazilian makeover. After all, if Smiley can’t go to Brasil, then Brasil will come to Smiley…

WIN!

SmileyWorld has teamed up with everyone’s favourite chocolate spread Nutella to produce a collectors edition glass pot featuring Smiley flags from some of the best national football teams in the world.

To enter this competition simply register for our newsletter and we will draw at random 100 people to receive this limited edition 4 pot Nutella set.

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DOWNLOAD!

Why not download your favourite national teams flag as a screensaver or wallpaper? We are offering exclusive and FREE downloadable content direct to your computer or mobile phone that will ensure all your friends and family know exactly which flag you will be flying this summer.

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SHOP!

Everybody loves Brasil! Whether it’s the sunshine, carnival, beaches, samba rhythm or their football superstars you never need an excuse to wear the magical green, gold and blue.

Smiley has created some super slick limited edition Brasil inspired t-shirts, available now while stocks last – get yours here (insert link)

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However you choose to get involved in this unique occasion, make sure you do it with Smiley 🙂


SEEN IN SMILEY THIS WEEK

It’s official “Smiley is topping the charts and the Premier League with celebrities this week.”

Despite having an unbelievably successful 12 months that included his band RUDIMENTAL topping the UK charts and even winning a Brit Award for “Best Single of the Year”, that didn’t stop Amir Amor from pulling a sad face for the Smiley cam. We hope that his Pony X Smiley sweatshirt and Smiley sunglasses cheered him up a little!

WALES International Joe Ledley on the other hand looked extremely Smiley in his mesh tee shirt. It’s difficult to expect anything other than happiness after the goalscoring midfielder played a huge part in CRYSTAL PALACE’S spectacular end to the Premier League season. Palace hauled themselves from the foot of the EPL to mid table safety with wins against Chelsea and an amazing comeback against Liverpool.

Keep your eyes peeled for a host of other celebrities wearing Smiley in the coming months.

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Smiley Company “Beloved Leader” Nicolas Loufrani launching new SmileyWorld Fashion Collection @ Chic Beijing!

Beloved leader Nicolas Loufrani successfully launching the new SmileyWorld collection at Chic trade show in Beijing with licensee Shanghai Yihua.
Over 30 Chinese media have attended the event.
This winter SmileyWorld will open 50 adult stores and 50 kids stores in China.

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