Smiley®, the happiest brand ever, will open its first ever pop up shop this week in the Causeway Bay shopping district, Hong Kong, as the brand continues it’s planned expansion into the Asian market this year. This store will act as a template for SmileyWorld gift stores, and there further plans to open 200 SmileyWorld stores in APAC in the next 5 years with major franchise partners.
To celebrate the summer and bring some cheer to today’s hectic society, shopping centre Hysan Place and Lee Theatre are launching the SMILEY® exhibition with a giant SMILEY® showcase, special offers and a heartwarming and innovative fund raising machine. Featuring the tallest and biggest“SMILEY® roller-coaster” showcase in Asia, innovative SMILEY®interactive donation machines, and a giant SMILEY®magnet wall, the venues are filled with positive energy.
The Smiley pop up store will stock a limited edition range of SmileyWorld accessories, homeware, stationary and much more, from licensees including NICI, Incidence, Cardelicious, Stationary Team, Clima, One-O-One and Qiankin. The pop up store will be open from July 23rd until the end of August 2014.
Hysan Place and Smiley have also worked together on creating visual marketing campaigns throughout the centre to engage with consumers, and ensure the new pop-up is on everyone’s radar in Hong Kong.
Smiley had a headline slot at this years Dutch music festival ‘RetroPop’, which was played out this month in front of a sold out 10,000 raucous crowd.
This 1980s heritage pop music festival featured a host of top names and was headlined by iconic band Simple Minds.
All festival staff were resplendent in Smiley tee shirts and Smiley supplied bespoke artwork throughout the event site.
Smiley are pleased to announce a new licensing deal with FMCG company Bic, which will see the famous disposable Bic lighters adorned with different Smiley face images and slogans.
The range will include 10 lighters and will launch in France this July, priced between €1.60-€2.00
Smiley licensee Incidence has expanded its retail development with the opening of a pop-up store in Germany.
The shop is located in Berlin Bikini Shopping Centre close to the Zoo Garden and features the full range of Smiley World homeware products.