PGS ENTERTAINMENT, OUIDO! PRODUCTIONS AND SMILEY® TEAM UP TO LAUNCH ORIGINAL SMILEY SERIES

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 Smiley®, the most recognizable logo in the world, inventor of the emoticon and leading representation of happiness, is finally ready for its television debut.  Smiley®, OuiDO! Productions and international brand manager PGS are teaming up to launch an original, animated TV series around the brand for kids 4 to 7 years old.

 The new series will be produced by OuiDO! Productions (ALVINNN!!! and The Chipmunks, Monchhichi, Sonic Boom) and by associate producer Theresa Plummer-Andrews (former Head of Acquisitions, Animation and Co-Productions for CBBC and CBeebies), who will oversee the development. As the IP owner, Smiley will be in charge of all related brand development and will be executive producer on the series.  PGS, which is known for representing iconic properties such as The Little Prince, Playmobil’s Super 4 TV series and Iron Man, have acquired all international media distribution rights to the show.

“Smiley has been more than a spirit and philosophy. It’s a wonderful reminder to people everywhere of how powerful a smile is and how much a simple smiley can change both your life and the lives of others around you. Working on a TV series for kids today enables us to spread our values to younger audiences throughout the world, making it  a happier place. It’s a natural expansion, after 42 years of success, to give life to the famous brand founded by my father and the emoticons I created in 1997,” said Nicolas Loufrani, CEO.

“With the Smiley characters, we have the ability to create a fascinating universe of comedy and adventure, aspirational to our audience. The possibilities for character development are endless and we believe we can make a magical show,” said Sandrine NGuyen, Executive Producer, OuiDO! Productions.”

“For the first time in kids TV, we have a universe that provides us a wonderful opportunity to help kids under-stand a range of emotions, while always emphasizing the positive,” continued Theresa Plummer-Andrews. “I’m delighted to be working with everyone at OuiDO! and Smiley.”

“Smiley is an icon for kids and parents that provides endless comedy potential with the ability to understand emotion in a fun and entertaining way. It’s a unique project now in production with marquee partners, such as Ouido, and will tap the expertise of Theresa, whose name has always been synonymous with great, entertaining and positive content,” notes Guillaume Soutter, President, PGS HK. “With Smiley being the creator and the market leader in happiness, we couldn’t be prouder that we are representing the very best.”

ABOUT OUIDO! PRODUCTIONS:

Headed by Sandrine Nguyen and Boris Hertzog, OuiDo Productions produces animated TV Series adapted from national and international, well-known licenses such as: “Alvinnnn & the Chipmunks” (52 x 13′) for M6 and co-produced by Bagdasarian Productions; “Sonic Boom” (52 x 13′) for Gulli/Canal J and Cartoon Network (USA), co-produced by SEGA; “Mini Wolf”, season 2 (52 x 7′) for France Télévision.

OuiDO Productions also develops a TV Series with TF1 and Canal J based on the comic books published by Editions Delcourt, “The Legendaires” (26 x 22′) and intends to keep acquiring the audiovisual adaptation rights for existing licenses or original properties.

ABOUT THERESA PLUMMER-ANDREWS:

Theresa started her working life in theatrical agencies, progressing to production manager on Elephant Boy, filmed in Sri Lanka, Singapore and Australia. She then worked for Global Television on their accounts with the ABC, Australia and TVNZ, New Zealand. While there she became the Account Executive for SBS, Australia, helping to secure programming throughout Europe for the then new multi-cultural channel. Theresa then joined TVS, one of the ITV Franchise companies as Head of Acquisitions, then moved on to the BBC as Head of Acquisitions, Animation and Co-Productions for Cbeebies and CBBC. Whilst at the BBC she also worked as head of children’s creative development with BBC Worldwide and was also Executive Producer on multi-country co-productions with the EBU Children’s Committee. She left the BBC 10 years ago and has since headed up her own consultancy company, Plum Trees TV Limited.

ABOUT SMILEY®

Smiley, the happiest brand ever, was founded by Franklin Loufrani in 1971 through a newspaper promotion to make people happy. Using the logo to highlight good news, it allowed readers to see the bright side of life throughout any day.

In 1997, Franklin’s son Nicolas introduced the first emoticons, which would become the universe of SmileyWorld and a staple of the vocabulary for the digital generation today.

Smiley has also always had strong links to music, where the Smiley face was adopted by the 1970s peace and love movement and then became the icon for the global explosion of dance music in the 1980s.

Over 4 decades, Smiley has become the most recognizable icon in the world and remains so to this day.

However, Smiley is more than just an icon, brand and lifestyle; it’s a spirit and a philosophy and exists to remind people of how powerful a smile is and how much a simple smiley can change both your life and the lives of others around you.

The Smiley Company is one of the 100 biggest licensing companies in the world. The trademark is registered in over 100 countries and in more than 25 product categories and has significant exposure through licensees in sectors such as clothing, home decoration, perfumery, plush, stationery, publishing and more.

ABOUT PGS ENTERTAINMENT:

PGS Entertainment is an award-winning international brand management company focused on kids and family content and targeting the entertainment fields of broadcast, home entertainment, digital, licensing and merchandising.

PGS has been a partner to leading IP (intellectual property) owners, providing strategic international media distribution for properties such as The Little Prince; Iron Man; Super 4, the Playmobil® series; The Jungle Bunch, LadyBug and ALVINNN!!! and The Chipmunks. Today, PGS is one of the largest providers of animated media content to leading broadcasters and partners around the world.


Smiley Company “Beloved Leader” Nicolas Loufrani launching new SmileyWorld Fashion Collection @ Chic Beijing!

Beloved leader Nicolas Loufrani successfully launching the new SmileyWorld collection at Chic trade show in Beijing with licensee Shanghai Yihua.
Over 30 Chinese media have attended the event.
This winter SmileyWorld will open 50 adult stores and 50 kids stores in China.

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Smiley London launches SS14 collection!

Smiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.

Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.

With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.

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Smiley and Etam welcome Spring Summer the sparkling way!

Spring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.

Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.

Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.

The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.

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SmileyWorld & Les Livres Du Dragon D’Or retail success!

SmileyWorld is delighted to share news of another huge retail success. 
Following on from the success of their SmileyWorld stickers, Les Livres du Dragon d’Or (subsidiary of Editis Publishing) have created a collection of 6 sticker books, with themes such as; Peace and Love, Bad Attitude, Too Cute, Geek Style, Love, and Best Friends Forever. Each book has over 500 collectable stickers.

This mini sticker book collaboration, available exclusively in France, surpassed sales of 15.000 units in just 2 months of its launch!
SmileyWorld and Les Livres du Dragon d’Or have been collaborating since 2008 on a wide range of kids publications, such as diaries, calendars and sticker books.
All of these products are available exclusively at smiley.com and Fnac.com websites.

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Smiley “Happy Sports” launches in China at ISPO Beijing!

With the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.

As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.

Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.

Keep your eyes peeled for the products launch to market in August 2014.

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Carlos Diez & Smiley AW14 Collection ‘Run Baby Run’ launches at Madrid Fashion Week

Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week.

The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media.

The collection, aptly named ‘Run Baby Run’, was influenced by a sports-luxe theme. Pieces included jersey separates in autumnal black, brown and burnt orange with highlights of red, which featured the iconic smiley face throughout.

Carlos is a big fan of Smiley, and says of his second collaboration with the brand,  ”The Smiley icon is recognised around the world, bringing with it a message of happiness, positivity and a love for dance music. These were my inspirations when designing this collection; the smiley face is a way of translating our shared philosophy into my designs”

 

The current SS13 Carlos Diez and Smiley collection will be available on www.carlosdiezdiez.com from March.

Smiley company and carlos diez rock madrid fashion week