Smiley winning at retail!

Happiness and the Smiley face has never been more relevant to consumers around the word then it is today, it continues to be a massive influencer of global pop culture.

Whether it’s Pharrell Williams ‘HAPPY’ topping the charts or Über fashion house Moschino rocking Smiley’s on the catwalk, even Katy Perry and her dancers have been decked out in Smiley on her sold out Prismatic world tour this year alone.

It therefore comes as no surprise to share news of another huge retail success for the happiest brand in the world.

For the 4th consecutive season, Smiley have collaborated with hip underwear retailer Undiz on a new licensed collection that is already proving to be a huge hit, having achieved record-breaking sales in its first week!

The new range, which includes, nightwear separates and underwear for women and men in a neutral colour palette of grey and white with highlights of yellow also features all over prints and embroidered Smiley faces.

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Smiley and Etam welcome Spring Summer the sparkling way!

Spring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.

Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.

Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.

The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.

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Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and fashion show!

Smiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show!

Chinese New Year’s Eve is becoming more and more popular in London.

Nee-Hao and Smiley created an exclusive event for London’s hipster Chinese community at Victoria Embankment last Saturday night (8th February).

This fashion and music fusion night proved the perfect place to bring in the year of the horse, see for yourself.

More than 600 guests, of which young actress Kunjue Li and fashion blogger Beibei Wu  have partied up to morning celebrating fashion and music enjoying Smiley London and Smiley ‘happy Cashmere’ catwalk.

Smiley & NeeHao Magazine rock Chinese New Year Party!


SMILEY at Brand Licensing Europe 2013

This week The Smiley Company is at BLE- Brand Licensing Europe 2013 trade show at London’s Olympia Exhibition Centre to showcase the new and exciting ranges launched over the past year and the thrilling opportunities to come for the future.

Presenting our two core brands, Smiley and SmileyWorld, the yellow smiling face drives Visitors into our dual universes of positivity, happiness and self-expression via our globally recognised icons and artworks.

At the stand number E120, by 15th to 17th october, Smiley will introduce to pubblic his best collaborations and Licensees, like Etam for lingerie and nightwear, Pony for shoes, Esprit for apparel, Nici for kids accessories… and much much more like Our Smiley London collection for woman and man, skateboards, homeware, stationary…

Come at BLE and discover the colourful world of Smiley and all our iconic high quality products!

 

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SMILEY & Etam Autumn Winter 14 Collection

Smiley and Etam together… again…

After the great success of  the SS13 Collection and launching together in the Chinese market,
Smiley, the famous smiling yellow face brand, and the market leader of nightwear and lingerie sector, are launching a soft and comfortable collection to make you warmer this winter…

Bras and knickers, nightdresses, tops, pants, slippers and toiletry bags… All to make You smile!!

Discover the entire collection in the international Etam Stores and at http://www.etam.com!
And… Sweet Dreams!

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