Smiley are pleased to announce a new licensing deal with FMCG company Bic, which will see the famous disposable Bic lighters adorned with different Smiley face images and slogans.
The range will include 10 lighters and will launch in France this July, priced between €1.60-€2.00
Smiley are excited to announce that they will appear in the much anticipated video game, Just Dance 2015, Ubisoft’s latest installment of the world’s #1 dance game franchise.
Happiness is a major global trend across all areas of fashion, technology and advertising at the moment, and this partnership brings all three together to elevate Smiley into the world of gaming.
Just Dance 2015 was revealed yesterday at the Electronic Entertainment Expo (E3) in Los Angeles, the world’s premiere trade show for computer and video games, during the Ubisoft press conference. A trailer including gameplay footage of the song ‘Happy’ by Pharrell Williams was revealed, which features Smiley in the guise of its iconic yellow smiley face.
Ubisoft’s creative team was inspired by the ‘Happy’ phenomenon while creating the Happy gameplay in Just Dance 2015, which is a tribute to this immensely popular song and movement. The choreography, design and colors of the ‘Happy’ gameplay immerse the players in a universe full of joy and happiness that will bring a big SMILE to every Just Dancer’s face while playing.
Just Dance 2015 will be released in EMEA on October 23rd (October 24th in the UK) and in mid-October in the US on all motion control gaming platforms.