Smiley x Etam new collection launches in Paris

The new Smiley x Etam collection has launched! Adorning windows across Etam stores in Paris last week, the range features chic and comfortable nightwear and loungewear in pretty pink, soft grey and fresh white.

The iconic Smiley face is embellished in sparkling silver and fuschia sequins across the range, making this special nightwear collection everything you need for a perfect night in!

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SMILEY ENTER NEW PARTNERSHIP WITH HONG KONG FASHION BRAND

Smiley is entering into a partnership with fashion brand I.T. CHOCOOLATE on a new apparel and accessories collection.

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Launching on August 15th across 20 :CHOCOOLATE stores in Hong Kong and Macao, the range will also launch in :CHOCOOLATE stores across  China, Taiwan, Singapore and Canada later this month.

Featuring a colour palette of black, white and grey, with colour pops of yellow, sweaters, t-shirts and leggings all include the iconic Smiley logo in graphic prints. The range is aimed at adults and kids who want to add happy, fun and casual pieces to their wardrobes.

Accessories such as bags, caps and towels all complement the range and complete the look. Prices range from HK$99 – HK$279.

To celebrate the launch, :CHOCOOLATE will be holding in-store promotions and giveaways, including a free towel for customers when spending over HK$600.

 

About :CHOCOOLATE

Launched in 2006, :CHOCOOLATE is a brand that provides everyday’s wear with superior fit and great looks for individuals. It is tailored for the forward thinking group that have definite core values and position in life, updated from well-rounded exposure yet are down-to earth and unpretentious and appreciate the originality and quality in life.

In Fall/Winter 2011, the brand expanded across the lifestyle category that focused on bringing a simple and tasteful living style to those who embrace minimalism.


Smiley open pop-up store in Hong Kong

Smiley®, the happiest brand ever, will open its first ever pop up shop this week in the Causeway Bay shopping district, Hong Kong, as the brand continues it’s planned expansion into the Asian market this year. This store will act as a template for SmileyWorld gift stores, and there further plans to open 200 SmileyWorld stores in APAC in the next 5 years with major franchise partners.

To celebrate the summer and bring some cheer to today’s hectic society, shopping centre Hysan Place and Lee Theatre are launching the SMILEY® exhibition with a giant SMILEY® showcase, special offers and a heartwarming and innovative fund raising machine. Featuring the tallest and biggest“SMILEY® roller-coaster” showcase in Asia, innovative SMILEY®interactive donation machines, and a giant SMILEY®magnet wall, the venues are filled with positive energy.

The Smiley pop up store will stock a limited edition range of SmileyWorld accessories, homeware, stationary and much more, from licensees including NICI, Incidence, Cardelicious, Stationary Team, Clima, One-O-One and Qiankin. The pop up store will be open from July 23rd until the end of August 2014.

Hysan Place and Smiley have also worked together on creating visual marketing campaigns throughout the centre to engage with consumers, and ensure the new pop-up is on everyone’s radar in Hong Kong.

 

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Smiley Summer sale – now on!

Still looking for that perfect summer tee? How about a vest for upcoming festivals or holidays? Look no further, as the Smiley Summer Sale is now on!

 

Make your wardrobe happy with Smiley…

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SmileyWorld introduces ‘Nu Icons’ for Spring Summer 2015 at Bread & Butter Berlin

Nu Icons embraces Smiley’s past and mashes it up with our digital future.

This new and innovative apparel concept is ergonomic, bold and to the point, designed for the digital native where NuSmileys can be scaled across a multitude of media. It is expressive in its messaging and striking in its appearance. Utilising graphics across primary and bright colour palettes, often with fluorescent highlights, with a lean towards Smiley’s electronic music past and the nu rave movement. Whilst also creating a new digital music legacy for the present and future.

This collection is inspired by video gaming, clubbing and new media and features fluorescent and bright colours feature across 90’s inspired retro-feel designs, with fun slogans and bold prints leading the way. Pink, orange, yellow, green and monochrome pieces include crew neck t-shirts, long sleeve tops, vests and jumpers

For girls, cute captions including ‘love’, ‘be mine’ and ‘lucky’ feature alongside smileys transformed with heart and four-leaf clover digi-prints, while for boys there are more boisterous words such as ‘rebel’, ‘strong’ and ‘awesome’.

The Smiley Nu Icons illustrations are thick, regular and angled to compliment digital media’s natural design simplicity and immediacy.

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SMILEY SHOWCASE LATEST COLLECTIONS AT BREAD & BUTTER BERLIN

Smiley are delighted to return to this year’s Bread & Butter trade show in Berlin after a 2 year hiatus, to showcase the latest collections to the most influential buyers, designers, press and fashion insiders in the industry.

For SS15, Smiley will be launching its latest offering from premium streetwear collection Smiley London and debuting Smiley World ‘new icons’, an apparel collection inspired by digital emoticons.

Smiley will also be exhibiting its latest technical accessories including sunglasses, headphones and skateboards.

These Smiley collections all take inspiration from the brand key influences; music, urban street culture, and colour, each of which is reflected throughout the brands stand design, which incorporates bright yellow colours, metallic mannequins and metal fixtures, the stand also has a futuristic feel.

Bread & Butter is one of the biggest trade shows in Europe, with 600 brands exhibiting over 3 days from the 8th-10th July at Berlin Tempelhof, and a public viewing in the evenings. This internationally prevailing trade show provides a creative marketing and communication platform for selected brands, labels and designers from the progressive segment that is unrivalled throughout the world.

 

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Smiley celebrates the launch of new fashion range in Taiwan

As the happiness movement continues to gather pace as the latest global phenomenon, Smiley remains at the forefront of this.

Smileys unique brand mission to ‘Spread Happiness’ and serve its customers with some of the finest products in the world continues to cement the brand as a best seller with many of its major retail partners.

On Friday 5th July, Smiley launched a new partnership in Taiwan with fashion retailer CACO under a backdrop of brand activations.

This launch event took place at the Ximending Mall in Taipei, and featured games, ice creams, DJ sets, live band, dancers, a fashion show and the chance to win Smiley goodies.

The new SS14 collection is available in all CACO stores across Taiwan and targets men and women. Customers can choose from Smiley World designs, which use different emoticons, or the Smiley Original design.

The women’s collection features intimates, including pants and vests, in pastel colours, while the daywear range uses monochrome prints with highlights of yellow on cropped t-shirts, vests, leggings and shorts.

For men, bold designs on vests and t-shirts stand out, and colourful Bermuda shorts complete the casual daytime look.

Accessories also feature throughout this range, including hats, tote bags, purses and rucksacks.

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Smiley ushers in the festival season in the Netherlands.

Smiley had a headline slot at this years Dutch music festival ‘RetroPop’, which was played out this month in front of a sold out 10,000 raucous crowd.

This 1980s heritage pop music festival featured a host of top names and was headlined by iconic band Simple Minds.

All festival staff were resplendent in Smiley tee shirts and Smiley supplied bespoke artwork throughout the event site.

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Smiley announce new license deal with Bic

Smiley are pleased to announce a new licensing deal with FMCG company Bic, which will see the famous disposable Bic lighters adorned with different Smiley face images and slogans.

The range will include 10 lighters and will launch in France  this July, priced between €1.60-€2.00

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Incidence opens pop-up store in Berlin

Smiley licensee Incidence has expanded its retail development with the opening of a pop-up store in Germany.

The shop is located in Berlin Bikini Shopping Centre close to the Zoo Garden and features the full range of Smiley World homeware products.

 

 

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Smiley and DJ Park mix it up at Boxpark :)

On Wednesday 18th June, the Smiley store was transformed as DJ Park took over and gave budding DJ’s lessons and tips on how to make it in the industry.

Decks were spinning, tunes were playing and drinks were flowing as crowds flocked to Boxpark on this sunny evening to be part of a new concept music event and get involved in the DJ scene.

DJ Park are seasoned DJ’s and have been arranging pop-up events across London this summer to spread the word about DJ-ing, perform multiple mixing sessions and help people who are keen to learn the trade and be part of the next DJ generation.

With Smiley’s links to dance music and DJ’s, its a great initiative that we are only too happy to get involved with!

Look out for more DJ Park events coming soon…

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Smiley cements its Blogger audience by launching an Affiliate programme!

The House of Smiley invites all fashion, homeware and kidswear bloggers to join its new affiliate program.

After the great success of our recent Blogger Boxpark event to launch the Smiley London SS14 collection, Smiley has launched an incredible affiliate marketing programme that will cement the existing relation between the bloggers and the happy-lifestyle brand.

Events, product reviews, sweepstakes and much more are being organized to allow all our participating bloggers the chance to share and actively promote Smiley collection launches and digital campaigns.

So if you’re a blogger find out more about the Smiley Affiliate Programme by emailing: social@smiley.com

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SEEN IN SMILEY THIS WEEK

It’s official “Smiley is topping the charts and the Premier League with celebrities this week.”

Despite having an unbelievably successful 12 months that included his band RUDIMENTAL topping the UK charts and even winning a Brit Award for “Best Single of the Year”, that didn’t stop Amir Amor from pulling a sad face for the Smiley cam. We hope that his Pony X Smiley sweatshirt and Smiley sunglasses cheered him up a little!

WALES International Joe Ledley on the other hand looked extremely Smiley in his mesh tee shirt. It’s difficult to expect anything other than happiness after the goalscoring midfielder played a huge part in CRYSTAL PALACE’S spectacular end to the Premier League season. Palace hauled themselves from the foot of the EPL to mid table safety with wins against Chelsea and an amazing comeback against Liverpool.

Keep your eyes peeled for a host of other celebrities wearing Smiley in the coming months.

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SmileyWorld presents the new accessory collection that makes you ‘THINK POSITIVE’ .

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SmileyWorld have partnered with French lifestyle and accessory brand Incidence for a new collection inspired by the electronic and digital world.

The concept of this collection uses the slogan ‘think positive’, and each piece has been created with happy and inspiring messages and motif’s.

Wallets and tablet cases keep your personal items safe and happy when you are on the move, while mugs and alarm clocks inject positivity and quirkiness into your home.

Bold monochrome with highlights of yellow feature on everything throughout the range, ensuring this collection stands out and makes a statement!

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Smiley London launches SS14 collection!

Smiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.

Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.

With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.

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Smiley and Etam welcome Spring Summer the sparkling way!

Spring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.

Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.

Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.

The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.

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SmileyWorld & Les Livres Du Dragon D’Or retail success!

SmileyWorld is delighted to share news of another huge retail success. 
Following on from the success of their SmileyWorld stickers, Les Livres du Dragon d’Or (subsidiary of Editis Publishing) have created a collection of 6 sticker books, with themes such as; Peace and Love, Bad Attitude, Too Cute, Geek Style, Love, and Best Friends Forever. Each book has over 500 collectable stickers.

This mini sticker book collaboration, available exclusively in France, surpassed sales of 15.000 units in just 2 months of its launch!
SmileyWorld and Les Livres du Dragon d’Or have been collaborating since 2008 on a wide range of kids publications, such as diaries, calendars and sticker books.
All of these products are available exclusively at smiley.com and Fnac.com websites.

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Smiley “Happy Sports” launches in China at ISPO Beijing!

With the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.

As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.

Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.

Keep your eyes peeled for the products launch to market in August 2014.

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Carlos Diez & Smiley AW14 Collection ‘Run Baby Run’ launches at Madrid Fashion Week

Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week.

The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media.

The collection, aptly named ‘Run Baby Run’, was influenced by a sports-luxe theme. Pieces included jersey separates in autumnal black, brown and burnt orange with highlights of red, which featured the iconic smiley face throughout.

Carlos is a big fan of Smiley, and says of his second collaboration with the brand,  ”The Smiley icon is recognised around the world, bringing with it a message of happiness, positivity and a love for dance music. These were my inspirations when designing this collection; the smiley face is a way of translating our shared philosophy into my designs”

 

The current SS13 Carlos Diez and Smiley collection will be available on www.carlosdiezdiez.com from March.

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Celebrate National Umbrella Day the Smiley way!

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What better way to brighten up your rainy day than with a Smiley umbrella?

Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.

Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.

Join our 4.6M fans on Facebook!

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SmileyWorld and Splash retail success in the Middle East!

SmileyWorld is now the best selling brand at Splash stores across the Middle East.

The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.

To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.

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Vivienne Westwood supports anti-ecocide campaign with a Smile!

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H&M and SMILEY menswear capsule AW13

The high street giant H&M once again uses the SMILEY yellow icon for a new menswear capsule!

After a successful collaboration for womenswear, the Swedish fashion brand and the happy smiley face, launch a unique new range for men, perfect to bring a smile on a cold winters day for everyone who wants to look cool and be warm!

A camo sweatshirt and grey melange knitwear feature for H&M not forgetting the smiley baseball cap!It’ll be smiles all over the H&M stores this Christmas..!

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SMILEY at Brand Licensing Europe 2013

This week The Smiley Company is at BLE- Brand Licensing Europe 2013 trade show at London’s Olympia Exhibition Centre to showcase the new and exciting ranges launched over the past year and the thrilling opportunities to come for the future.

Presenting our two core brands, Smiley and SmileyWorld, the yellow smiling face drives Visitors into our dual universes of positivity, happiness and self-expression via our globally recognised icons and artworks.

At the stand number E120, by 15th to 17th october, Smiley will introduce to pubblic his best collaborations and Licensees, like Etam for lingerie and nightwear, Pony for shoes, Esprit for apparel, Nici for kids accessories… and much much more like Our Smiley London collection for woman and man, skateboards, homeware, stationary…

Come at BLE and discover the colourful world of Smiley and all our iconic high quality products!

 

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H&M and SMILEY AW13 Capsule Collection

A touch of yellow for H&M giant of fashion high street this winter…

The smiling brand SMILEY, the iconic yellow face,  make brighter the H&M shop floor…

From a great collaboration between two trendy brands is born a special womenswear capsule which will make warmer any cold day…

Smiley pants, cardigans and long sleeve t-shirts for all girls who want to be cool and confortable rushing around the city…

Visit all H&M stores and find out this smiling range!

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Smiley says “goodbye summer” @ Space Ibiza!

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After collaborating on a t shirt capsule collection together Smiley once again parties with the best if them…..! The date Sunday 6th of October,the place Space Ibiza, smiley partied all day and through the night till sunrise celebrating with the best DJ’s in the world and thousands of the coolest party people.
The famous Space Ibiza closing party every October is the night to celebrate the end of the hedonistic Ibiza party season: a symbolic spiritual gathering where all party lovers gather to say farewell to the end of the summer.
Nicolas Loufrani and Pepe Rossello, have been grooving with Carl Cox, Luciano, Ritchie Hawtin, Paco Osuna, Dj Luciano and many other super djs all night long, in the name of fashion, music and happiness.
Discover Smiley philosophy and products here.

Ph. Credits. La Skimal Photography

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Smiley & Italia Independent join forces @Silmo for the ultimate party-people Sunglasses collection!


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Smiley and Italia Independent have been this weekend at Silmo in Paris premiering the coolest sunglasses collection for this Autumn Winter party season.  Italian Independent is one of the newest sunglasses brands in Italy, unique in terms of style, material and the cool factor. All these elements have been brought together to create these Black and  “yellow smiley” sunglasses, giving the lenses a super cool touch to both versions the black smoky option and the mirrored gold version  in order to create a capsule collection in two styles available on the Smiley website, click here. Which one is your favourite?

Keep smiling!!!

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Italian DJ Francesco Rossi wins “best track of the season” award @ 2013 DJ Awards in Ibiza!

Congratulations from all Smiley Team to Francesco Rossi, the winner of 2013 DJ Awards held last night at Pacha In Ibiza!

The Italian DJ has won the award for “best track of the season” with his track “Paper Aeroplane”.

Keep smiling!!!

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London Fashion Week: SMILEY & Anya’s Hindmarch’s SS14 collection

As part of Anya’s Hindmarch’s SS14 collection, a cheeky and Smiley inspired collaborative piece was launched at the end of her galactic catwalk show.

Drawing inspiration from the plastic bag made most famous in New York, Anya worked with Smiley to create a luxury python Smiley face shopping bag, printed with “Have a nice Day. Thank you!”

Presented from hanging wires, several of the must-have fashion accessories for 2013/14 were displayed between flying models and giant Smiley zorbals in the ceiling at the glamorous Central Hall in Westminster.

Named the ‘Happy Shopper’, it’s typical Anya’s British twist of humour to translate such a easily available plastic product into a desirable and limited edition piece which had heads turning on the final day of London Fashion Week.

For more information on the collection and Happy Shopper availability, visit http://www.anyahindmarch.com/

 

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