Smiley “Happy Sports” launches in China at ISPO Beijing!

With the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.

As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.

Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.

Keep your eyes peeled for the products launch to market in August 2014.

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London Fashion Week: SMILEY & Anya’s Hindmarch’s SS14 collection

As part of Anya’s Hindmarch’s SS14 collection, a cheeky and Smiley inspired collaborative piece was launched at the end of her galactic catwalk show.

Drawing inspiration from the plastic bag made most famous in New York, Anya worked with Smiley to create a luxury python Smiley face shopping bag, printed with “Have a nice Day. Thank you!”

Presented from hanging wires, several of the must-have fashion accessories for 2013/14 were displayed between flying models and giant Smiley zorbals in the ceiling at the glamorous Central Hall in Westminster.

Named the ‘Happy Shopper’, it’s typical Anya’s British twist of humour to translate such a easily available plastic product into a desirable and limited edition piece which had heads turning on the final day of London Fashion Week.

For more information on the collection and Happy Shopper availability, visit http://www.anyahindmarch.com/

 

london fashion week