Following on from the 2013 best-selling collections, Smiley Company continue their partnerships with several established European licensees to release new ranges of 2014 Back to School products.
This season sees rucksacks, pencil cases, pens, folders, lunch boxes and notebooks designed across different themes, from camouflage to floral and animal prints, monochrome to brights, so there is something for both tween and teen, boys and girls.
Working with Lannoo Graphics for Benelux, Groupe Alpa for France, Herlitz for Germany, Sportandem for Spain and Stationery Team for The Netherlands, the deals are all successful long-term partnerships and will launch throughout Europe from June 2014.
New deals for the 2014 season include Smiley working with Eurocom for Slovenia, and Proburo for Russia.
Everybody loves Wimbledon and Smiley have created a limited edition range of tennis inspired t-shirts and vests to celebrate this fantastic fortnight of grass court tennis.
These men’s and women’s styles feature traditional strawberries and cream, as well as tennis rackets and the famous grass courts of SW19, all in the guise of the iconic smiley face. The collection which has launched on smiley.com and Asos Marketplace this week and priced between £18-£24.
Smiley are excited to announce that they will appear in the much anticipated video game, Just Dance 2015, Ubisoft’s latest installment of the world’s #1 dance game franchise.
Happiness is a major global trend across all areas of fashion, technology and advertising at the moment, and this partnership brings all three together to elevate Smiley into the world of gaming.
Just Dance 2015 was revealed yesterday at the Electronic Entertainment Expo (E3) in Los Angeles, the world’s premiere trade show for computer and video games, during the Ubisoft press conference. A trailer including gameplay footage of the song ‘Happy’ by Pharrell Williams was revealed, which features Smiley in the guise of its iconic yellow smiley face.
Ubisoft’s creative team was inspired by the ‘Happy’ phenomenon while creating the Happy gameplay in Just Dance 2015, which is a tribute to this immensely popular song and movement. The choreography, design and colors of the ‘Happy’ gameplay immerse the players in a universe full of joy and happiness that will bring a big SMILE to every Just Dancer’s face while playing.
Just Dance 2015 will be released in EMEA on October 23rd (October 24th in the UK) and in mid-October in the US on all motion control gaming platforms.