SMILEYWORLD PARTNER WITH FASHION ACCESSORIES LICENSEE IN CHINA
Posted: 07/30/2014 Filed under: Fashion, Retail, kidswear, shanghai, SmileyWorld, Shopping Leave a comment
For the AW14 season, SmileyWorld have partnered with fashion bags licensee Guangzhou Qiankun to release a new collection of fashion bags and accessories in China.
The collection was previewed by trade and industry insiders on July 28th at the Reed Huabai trade show in Shanghai, where over 50 SmileyWorld designs were showcased.
A bold colour palette of yellow, red, black and white, with flashes of grey and blue, has been used across shoulder bags, backpacks, oversize totes, clutch bags and ipad cases. Designs include camouflage, graffiti, animal and all over Smiley prints, as well as references to countries and cities in the World, such as the British Union Jack and American flags, and London & New York slogans.
The collection is aimed at young adults, and will launch later this year in freestanding SmileyWorld franchised bag stores across China, opened by Guangzhou Quinakun, as well as over 200 SmileyWorld apparel stores opened by franchise partner Shanghai Yihua.
Smiley company partners with established licensees for 2014 Back to School Ranges
Posted: 07/14/2014 Filed under: smilies, smiley face, kidswear, SmileyWorld, licensing, herlitz | Tags: stationary, school, Groupe Alpa, Sportandem, Eurocom, Proburo Leave a comment
Following on from the 2013 best-selling collections, Smiley Company continue their partnerships with several established European licensees to release new ranges of 2014 Back to School products.
This season sees rucksacks, pencil cases, pens, folders, lunch boxes and notebooks designed across different themes, from camouflage to floral and animal prints, monochrome to brights, so there is something for both tween and teen, boys and girls.
Working with Lannoo Graphics for Benelux, Groupe Alpa for France, Herlitz for Germany, Sportandem for Spain and Stationery Team for The Netherlands, the deals are all successful long-term partnerships and will launch throughout Europe from June 2014.
New deals for the 2014 season include Smiley working with Eurocom for Slovenia, and Proburo for Russia.
The 2015 Back to School season will see further growth for Smiley in this popular category, announcing new deals for Brazil with CNT Bags, and Umur for Turkey.
Incidence opens pop-up store in Berlin
Posted: 06/24/2014 Filed under: Uncategorized, Retail, News, smiley, emoticons, SmileyWorld, accessories, incidence, germany, berlin | Tags: SmileyWorld, incidence france, shopping in berlin, zoo garden berlin Leave a commentSmiley licensee Incidence has expanded its retail development with the opening of a pop-up store in Germany.
The shop is located in Berlin Bikini Shopping Centre close to the Zoo Garden and features the full range of Smiley World homeware products.
Celebrate a Summer of Football with Smiley!
Posted: 06/02/2014 Filed under: Uncategorized, emoticons, menswear, man t-shirt, smiley world, SmileyWorld, smiley london, men t-shirt, men t-shirts, men cap, men caps | Tags: Smiley, nutella, smiley face, brazil, men t-shirt, women t-shirt, brazilian football Leave a comment
With the biggest football tournament in the world almost upon us we want to spread the Smiley feel-good vibes and get people across the world involved in the beautiful game.
To celebrate this special event Smiley has created a host of exciting online activity that you can be a part of without leaving the sofa! From competitions to themed products and exclusive content we have given our website a Brazilian makeover. After all, if Smiley can’t go to Brasil, then Brasil will come to Smiley…
WIN!
SmileyWorld has teamed up with everyone’s favourite chocolate spread Nutella to produce a collectors edition glass pot featuring Smiley flags from some of the best national football teams in the world.
To enter this competition simply register for our newsletter and we will draw at random 100 people to receive this limited edition 4 pot Nutella set.
DOWNLOAD!
Why not download your favourite national teams flag as a screensaver or wallpaper? We are offering exclusive and FREE downloadable content direct to your computer or mobile phone that will ensure all your friends and family know exactly which flag you will be flying this summer.
SHOP!
Everybody loves Brasil! Whether it’s the sunshine, carnival, beaches, samba rhythm or their football superstars you never need an excuse to wear the magical green, gold and blue.
Smiley has created some super slick limited edition Brasil inspired t-shirts, available now while stocks last – get yours here (insert link)
However you choose to get involved in this unique occasion, make sure you do it with Smiley 🙂
SmileyWorld & Les Livres Du Dragon D’Or retail success!
Posted: 03/04/2014 Filed under: Uncategorized, Retail, News, smile, smiley, smilies, emoticon, emoticons, smiley face, smileys, smiley world, SmileyWorld, nicolas loufrani, ss14, les livres du dragon d'or, mon petit journal, stickers, stationary, publishing, smiley company | Tags: Smiley, SmileyWorld, shopping, smiley icon, smiley face, smiley emoticon, les livres du dragon d'or, sticker collection, funny stickers, cute stickers, diary stickers, retail Leave a commentSmileyWorld is delighted to share news of another huge retail success.
Following on from the success of their SmileyWorld stickers, Les Livres du Dragon d’Or (subsidiary of Editis Publishing) have created a collection of 6 sticker books, with themes such as; Peace and Love, Bad Attitude, Too Cute, Geek Style, Love, and Best Friends Forever. Each book has over 500 collectable stickers.
This mini sticker book collaboration, available exclusively in France, surpassed sales of 15.000 units in just 2 months of its launch!
SmileyWorld and Les Livres du Dragon d’Or have been collaborating since 2008 on a wide range of kids publications, such as diaries, calendars and sticker books.
All of these products are available exclusively at smiley.com and Fnac.com websites.
Smiley “Happy Sports” launches in China at ISPO Beijing!
Posted: 02/25/2014 Filed under: Uncategorized, trade show, News, Music, apparel, smile, smiley, emoticon, emoticons, smiley face, smileys, women's wear, menswear, smiley bag, clubbing, man t-shirt, woman t-shirt, smiley world, SmileyWorld, smiley t-shirt, men t-shirt, men t-shirts, men pullover, men pullovers, men cap, men caps, accessories, nicolas loufrani, smiley company ceo | Tags: Fashion, Clothing, Apparel, Smiley T-shirt, lifestyle, smiley icons, smiley happy sports, smiley emoticon, icon smiley, ispo beijing, sport Leave a commentWith the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.
As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.
Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.
Keep your eyes peeled for the products launch to market in August 2014.
Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and fashion show!
Posted: 02/14/2014 Filed under: accessories, apparel, emoticon, emoticons, Fashion, happy collection, happy face, london, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, Music, News, nightwear, Retail, shopping bag, smile, smiley face, smiley london, smiley world, smileys, SmileyWorld, smilies, sunglasses, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: Smiley, London, smiley london, happy face, Smiley T-shirt, smiley icon, smiley emoticon, chinese new year, smiley and nee hao, nee hao magazine, t-shirt smiley icon, smilie, beibei wu, kinjue li, kunjue li Leave a commentSmiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show!
Chinese New Year’s Eve is becoming more and more popular in London.
Nee-Hao and Smiley created an exclusive event for London’s hipster Chinese community at Victoria Embankment last Saturday night (8th February).
This fashion and music fusion night proved the perfect place to bring in the year of the horse, see for yourself.
More than 600 guests, of which young actress Kunjue Li and fashion blogger Beibei Wu have partied up to morning celebrating fashion and music enjoying Smiley London and Smiley ‘happy Cashmere’ catwalk.
Celebrate National Umbrella Day the Smiley way!
Posted: 02/10/2014 Filed under: Uncategorized, Fashion, Retail, News, apparel, smile, smiley, happy face, smilies, emoticon, emoticons, smiley face, madrid, smileys, happiness, happy shopper, have a nice day, smiley world, SmileyWorld, london, accessories, galeries lafayettes, el corte ingles, happy collection, smiley and clima, smiley umbrella | Tags: Smiley, Happiness, happy face, emoticon, Smiley T-shirt, emoji, smiley umbrella, international umbrella day, rainy day, umbrella, cool stuff Leave a comment
What better way to brighten up your rainy day than with a Smiley umbrella?
Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.
Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.
Join our 4.6M fans on Facebook!
Vivienne Westwood supports anti-ecocide campaign with a Smile!
Posted: 01/16/2014 Filed under: Uncategorized, Fashion, Things that make us Smile, apparel, smile, smiley, smilies, emoticon, emoticons, smiley face, smileys, happiness, women's wear, t-shirt, man t-shirt, woman t-shirt, SmileyWorld, smiley t-shirt | Tags: anti ecocide campaign, emoji, emoticon, Fashion, Smile, Smiley, smiley icon, vivienne westwood, vivienne westwood anti ecocide Leave a comment
SMILEY at Brand Licensing Europe 2013
Posted: 10/16/2013 Filed under: apparel, ble, brand licensing europe, emoticon, emoticons, esprit, etam, Fashion, kidswear, lingerie, london, man t-shirt, menswear, Music, News, nici, nightwear, oyster card holder, smile, smiley, smiley face, smiley london, smiley t-shirt, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show, woman t-shirt, women's wear | Tags: ble, brand licensing europe, emoticon, emoticons, esprit, Etam, happy face, homeware, London, smiles, Smiley, smiley homeware, smiley london, smiley london tees, smiley london tshirt, smiley stationary, smiley tee, Smiley tee shirt, smiley world, SmileyWorld, smiling yellow face, stationary, woman t-shirt, woman tee, womanswear, yellow face Leave a commentThis week The Smiley Company is at BLE- Brand Licensing Europe 2013 trade show at London’s Olympia Exhibition Centre to showcase the new and exciting ranges launched over the past year and the thrilling opportunities to come for the future.
Presenting our two core brands, Smiley and SmileyWorld, the yellow smiling face drives Visitors into our dual universes of positivity, happiness and self-expression via our globally recognised icons and artworks.
At the stand number E120, by 15th to 17th october, Smiley will introduce to pubblic his best collaborations and Licensees, like Etam for lingerie and nightwear, Pony for shoes, Esprit for apparel, Nici for kids accessories… and much much more like Our Smiley London collection for woman and man, skateboards, homeware, stationary…
Come at BLE and discover the colourful world of Smiley and all our iconic high quality products!
Smiley Company at CBME tradeshow in Shanghai, spreading the smiles across the Asia Pacific!
Posted: 07/24/2013 Filed under: Fashion, Retail, trade show, News, apparel, smile, smiley, happy face, smilies, emoticon, emoticons, smiley face, smileys, happiness, t-shirt, kidswear, shanghai, smiley world, SmileyWorld, cbme | Tags: Fashion, SmileyWorld, kidswear, kids, Smiley Company, Shanghai, smiley tee, smiley licensing, smiley kidswear, smiley watsons, cbme tradeshow, asia 1 Comment
Here we go again with another blogpost from Shanghai! Following from a successful show at Novomania, the CMBE tradeshow is committed to the development of children baby maternity industry in China. Smiley are proud to be a part of it.
CBME cover a wide range of products including toy, food, clothing, shoe, furniture and accessory. Not only a showcase for product, its where the industry picks up the latest trends for little consumers and their mums.
Smiley Company has participated at the event exhibiting the entire SmileyWorld range dedicated to the youth and baby segment with: SmileyWorld Kidswear AW13 collection , the Smiley Baby lotions and baby product from Chinese partner Watson’s and the dedicated line of SmileyWorld Colour Therapy from Paris based, Incidence.
The stand has been designed to deliver an insight into the universe of the SmileyWorld customer experience; beginning with decorated walls all across the stand adorned with the hundreds of icons which make up SmileyWorld. Each corner of the stand has its own dedicated features to our special age groups: Smiley Girl, Smiley Jr, Smiley Baby and SmileyWorld.
Next Time come and say hello to the stand 🙂 for any enquiry please write us at help-at-smiley.com.
SmileyWorld kidswear landed at Pitti Bimbo 2013 full of colourful emoticons and expressions!
Posted: 07/04/2013 Filed under: Fashion, Retail, trade show, News, smile, smiley, happy face, smilies, emoticon, emoticons, smileys, t-shirt, kidswear, smiley world, SmileyWorld, smiley t-shirt, pitti bimbo, pitti | Tags: Fashion, SmileyWorld, kidswear, Smile, Happiness, Pitti Bimbo, emoticons, pitti, pitti fair, kidswear fashion, fashion trade show Leave a comment
It’s time to introduce the new SS14 Smileyworld collection to one of the most recognized kidswear fashion fairs in the world: Pitti Bimbo!
SmileyWorld kidswear rocked up to the show with a wave of cheeky and colourful icons. Tshirts, hoodies and sunny colours are the must-have pieces for the new summer season and they certainly weren’t missing from the collection! Are you a Happy, angry, playful or cheeky kid? Well. It’s just a matter of choice: the entire collection is totally inspired by the smileyworld icon dictionary J
Come as you are and dress yourself with a smiley icon!
You choose who you want to be and share it with the world.
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