Smiley is entering into a partnership with fashion brand I.T. CHOCOOLATE on a new apparel and accessories collection.
Launching on August 15th across 20 :CHOCOOLATE stores in Hong Kong and Macao, the range will also launch in :CHOCOOLATE stores across China, Taiwan, Singapore and Canada later this month.
Featuring a colour palette of black, white and grey, with colour pops of yellow, sweaters, t-shirts and leggings all include the iconic Smiley logo in graphic prints. The range is aimed at adults and kids who want to add happy, fun and casual pieces to their wardrobes.
Accessories such as bags, caps and towels all complement the range and complete the look. Prices range from HK$99 – HK$279.
To celebrate the launch, :CHOCOOLATE will be holding in-store promotions and giveaways, including a free towel for customers when spending over HK$600.
Launched in 2006, :CHOCOOLATE is a brand that provides everyday’s wear with superior fit and great looks for individuals. It is tailored for the forward thinking group that have definite core values and position in life, updated from well-rounded exposure yet are down-to earth and unpretentious and appreciate the originality and quality in life.
In Fall/Winter 2011, the brand expanded across the lifestyle category that focused on bringing a simple and tasteful living style to those who embrace minimalism.
Still looking for that perfect summer tee? How about a vest for upcoming festivals or holidays? Look no further, as the Smiley Summer Sale is now on!
Make your wardrobe happy with Smiley…
SMILEY LONDON: BORN OUT OF THE LONDON RAVE SCENE, IMMORTALISED AS THE ICON OF GLOBAL DANCE MUSIC CULTUREPosted: 07/11/2014
The Smiley face was forever immortalised as the iconic image of the acid house music movement in the 1980s. During this ground breaking time for global dance music and club culture the Smiley image was adopted by almost every clubber and raver globally and adorned every dance floor from London to Chicago.
This was the beginning of a special relationship between house music and Smiley that has spanned over 25 years and remains as strong today as it was back in the day.
Smiley London pays homage to over two decades of UK dance music and DJ culture, a capsule collection dedicated to the electronic movement.
For SS15 Smiley London launches a completely new interpretation of the Smiley face, with the entire collection consisting of monochrome styles and prints and an occasional trademark Smiley yellow colour pop.
Sublimation prints feature heavily across men’s and women’s crew neck t-shirts and loose vests, while transitional hoodies & jumpers are emblazoned with bold slogans. Snap back caps make a return, as well as an introduction for this season of a premium sweatpant.
Drawing influence from over two decades of block rocking beats, the unforgettable raves and the unique fashions that keep London at the forefront of street culture.
Everybody loves Wimbledon and Smiley have created a limited edition range of tennis inspired t-shirts and vests to celebrate this fantastic fortnight of grass court tennis.
These men’s and women’s styles feature traditional strawberries and cream, as well as tennis rackets and the famous grass courts of SW19, all in the guise of the iconic smiley face. The collection which has launched on smiley.com and Asos Marketplace this week and priced between £18-£24.
Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.
Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.
The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!
Smiley, the happiest brand ever, have teamed up with high street fashion store Urban Outfitters to create a super-cool oversized t-shirt.
Using one of the biggest prints of the season, this tie-dye top should be on everyone’s wish-list this summer – wear it with leggings, tuck into denim shorts, or throw over swimwear – however you wear it, this t-shirt is sure to get you noticed!
Its even catching the eyes of fashion bloggers – ‘A Daisy Chain Dream’ has featured it on her blog here.
Get yours now from Urban Outfitters