Smiley are delighted to return to this year’s Bread & Butter trade show in Berlin after a 2 year hiatus, to showcase the latest collections to the most influential buyers, designers, press and fashion insiders in the industry.

For SS15, Smiley will be launching its latest offering from premium streetwear collection Smiley London and debuting Smiley World ‘new icons’, an apparel collection inspired by digital emoticons.

Smiley will also be exhibiting its latest technical accessories including sunglasses, headphones and skateboards.

These Smiley collections all take inspiration from the brand key influences; music, urban street culture, and colour, each of which is reflected throughout the brands stand design, which incorporates bright yellow colours, metallic mannequins and metal fixtures, the stand also has a futuristic feel.

Bread & Butter is one of the biggest trade shows in Europe, with 600 brands exhibiting over 3 days from the 8th-10th July at Berlin Tempelhof, and a public viewing in the evenings. This internationally prevailing trade show provides a creative marketing and communication platform for selected brands, labels and designers from the progressive segment that is unrivalled throughout the world.


Foto 4


Foto 2


Berlin Bread & Butter 2013: Smiley & PONY Collaboration!

PONY and Smiley have teamed up again to present a positive and inspirational street wear concept.

PONY Limited Edition M100 sneakers display the iconic Smiley to evoke optimism and pro-activism. Showing off the original, authentic Smiley logo these bold high top kicks move confidently into the future.

Smiley and PONY have long been about DO YOU, expressing your authentic self and aspiration for the future.

As sneaker freaks continue the journey of life, the M100 collaboration adds extra positivity and optimism to keep them on their feet – with a 🙂

Keep Smilin’


Berlin, 17 January – All rights reserved

Happy Anniversary Smiley

40 years of Smiles, 40 years of happiness

Smiley celebrates its 40th anniversary this year and kicks off a yearlong celebration. New products and ranges from Smiley and SmileyWorld brands will be previewing at several European trade shows with Bread & Butter in Berlin and Who’s Next in Paris being some of our global highlights. We also have some exciting home deco products we will be blogging about very soon. 

Bread and Butter: Smiley in Berlin

The Smiley team ventured to the Bread & Butter supershow this July. We were among 580 international exhibitors for street and urban wear. There was a huge buzz at the stand and show displaying collections for spring/summer 2012 from our 3 apparel lines; Smiley Society, Smiley Deluxe and Smiley Happy Collection, not to mention our fab accessories.