Smiley London Collection is available @ Joey Essex Fusey Shop!

Smiley London Collection is now available also at Fusey Shop.

Don’t Forget that we are spreading our Positive philosophy also from our Smiley London Boutique at Boxpark Shoreditch  🙂

Add these two addresses to your “place-to-be” List … They will be useful to boost your look with Oldskool Vibe!

SS13 Fashion Forward Trend: Smiley Yellow vibe!

Fashion goes down memory lane with a blaze of bright colours, geometrical shapes and oldskool music evocation. King of this season is the iconic yellow Smiley… With the its pure symmetrical and attractive shape and the its iconic bright yellow, this combo is born from the Smiley philosophy since 1972 and features as the main  character of the underground music scene in London.

This totally-in-trend DNA has been merged again with fashion with the  smiley London collection: electric fluo pieces versus bold and explosive colour ranges and design possibilities. Feel the Vibes, Spread The Love.

Enjoy the pics. 🙂


The Happiest Valentine with Smiley & Undiz Underwear

The Smiley & Undiz collaboration doesn’t miss!

Enjoy a one off Valentine’s Day remix with two pants dedicated to your happy undercarriage  🙂

We Smley you!

Smiley emoticon emoji Undiz underwear


Smiley Brand Trend: when Fashion goes FairTrade.

Smiley Fair Trade is a first; a full range of fair-trade products with a unique design twist supporting local third world communities of producers.

Sold in European retail store Altermundi as well as hundreds of other stores across Europe, Groupe SOS set up their fair-trade facility 7 years ago in order to work with small groups of artists and craftsmen in third world countries.The project encourages and promotes fair-trade practices at the same times as creating stylish, modern and desirable products that are not usually associated to fair-trade product ranges. Each Smiley Fair-trade product has its own unique story and cause which it supports.

All products are made according to fair-trade standards that help to improve marginalized producers living conditions in developing countries.

Smiley FairTrade product can be purchased online here. or in Smiley Boutique in Shoreditch, London

Keep Smilin’ 🙂


London, 16th of January 2013 – All rights reserved –

Smiley opens first store at world’s first pop-up Mall

Tonight see’s the launch event for Smiley’s first retail outlet at the world’s first pop-up shopping mall Boxpark, in London’s hip East End. Please join us to experience live music, food, drink and of course positive vibes as we celebrate a new stage in the Smiley Story. We look forward to seeing you there and sharing a smile or two with you.

6’til late,  Boxpark, Bethnal Green Road, London, E1 6JJ,

Smiley to launch first store at Boxpark, London

We are all very excited here at Smiley as we are anticipating the launch of our first retail space this autumn at Boxpark in Shoreditch, London. More news to follow soon.