Smiley winning at retail!

Happiness and the Smiley face has never been more relevant to consumers around the word then it is today, it continues to be a massive influencer of global pop culture.

Whether it’s Pharrell Williams ‘HAPPY’ topping the charts or Über fashion house Moschino rocking Smiley’s on the catwalk, even Katy Perry and her dancers have been decked out in Smiley on her sold out Prismatic world tour this year alone.

It therefore comes as no surprise to share news of another huge retail success for the happiest brand in the world.

For the 4th consecutive season, Smiley have collaborated with hip underwear retailer Undiz on a new licensed collection that is already proving to be a huge hit, having achieved record-breaking sales in its first week!

The new range, which includes, nightwear separates and underwear for women and men in a neutral colour palette of grey and white with highlights of yellow also features all over prints and embroidered Smiley faces.

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Smiley “Happy Sports” launches in China at ISPO Beijing!

With the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.

As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.

Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.

Keep your eyes peeled for the products launch to market in August 2014.

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London Fashion Week: SMILEY & Anya’s Hindmarch’s SS14 collection

As part of Anya’s Hindmarch’s SS14 collection, a cheeky and Smiley inspired collaborative piece was launched at the end of her galactic catwalk show.

Drawing inspiration from the plastic bag made most famous in New York, Anya worked with Smiley to create a luxury python Smiley face shopping bag, printed with “Have a nice Day. Thank you!”

Presented from hanging wires, several of the must-have fashion accessories for 2013/14 were displayed between flying models and giant Smiley zorbals in the ceiling at the glamorous Central Hall in Westminster.

Named the ‘Happy Shopper’, it’s typical Anya’s British twist of humour to translate such a easily available plastic product into a desirable and limited edition piece which had heads turning on the final day of London Fashion Week.

For more information on the collection and Happy Shopper availability, visit http://www.anyahindmarch.com/

 

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Smiley and Space Ibiza: a match made in clubbing heaven

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Space Ibiza, the world famous clubbing temple of old skool, electro and house music,  Space Ibiza opens its door to a world recognized clubbing ambassador: Smiley!

Finally a collaboration between two clubbing icons Smiley and Space Ibiza.

Yes, we are talking about the super cool t-shirt collection  SMILEY & Space Ibiza that unites the iconic yellow Smiley face and the most famous of Ibiza clubbing souvenirs the Space Ibiza T-shirt.

The effortlessly chic vibe of the Smiley Space Ibiza tee collection for men and women is bang on trend inspired by the 90’s clubbing trend as we go back to our roots to our 90’s club land heritage reviving the spirit of our original SMILEY.

For all those craving the hedonistic feel good vibes of most famous party island in the world visit the Space Ibiza website: hard party fashion guaranteed!

Keep smiling.

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Smiley Fashion in Shanghai at Novomania Tradeshow! Let’s Party!

Hi Happy People!

This is Smiley Team from Shanghai! Last few days have run away as we were at Novomania  in Shanghai to present Smiley Company at one of the most important tradeshows for the Asian market!

As you can see from the pics the happiness forces of Smiley were there to deliver our funny collection,  play music and spread our friendly philosophy.

Smiley is alive to make people happy, to share good feelings and enjoy the positive side of life through music, colours and fashion. Smiley London collection is messenger of love through music: that’s why our fashion collection is more than classical apparel…  it is a whole experience, passing from the smiley oldskool music compilation available on Itunes , until 1990 inspired apparel line of sporty and edgy tees, sweatpants and hoodies.

Stay tuned on www.smiley.com !

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Smiley Original and Esprit spread happiness together: new collection available online and in store!

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Smiley did it again! The famous smiley has taken over high street brand once more in order to spread its happiness philosophy and the coolness of its cheeky smiley face.

A new women swear collection has been launched for spring summer 2013 in order to give the sweetest welcome to the new summer season. A colourful collection of cotton tshirts and sweatshirts are now available on Esprit ecommerce and in all Esprit boutiques worldwide.

 

Leitmotiv  of the collection is the sporty chic trend with the blue, grey melange and strawberry pink colour that couples perfectly with the cool crystal and studded Smiley face!

Smiley + Esprit collection is waiting for you in all the Esprit stores and online clicking here!

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Smiley London on Baptiste Defromont et Anthony Touma, les candidats de The Voice sur TF1

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Smiley lands on French Television in the best way possible!

In the last two weeks all the singer-contenders have battled each other in a succession of songs and Smiley Tshirts.

The fifth essence of music inspired collection has been chosen for two French singers that have shown all their talent and charisma on the second edition of The Voice on TF1, in front of 8 million ears and so and so many smiles.

Baptiste Defromont, passionate to music since young age,  and Antonie Touma, french-lebanese talented singer, have been the two of the most successful artists of The Voice France.

Smiley London again confirm itself as the best supporter of young musical culture spreading positivity and cheerfulness around the world.

#FeelTheVibeSpreadTheLove

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