Smiley Face Tote Bag by Anya Hindmarch is the new “Must-Have” of SS14



It’s official that the Smiley face tote bag is the must have accessory for every IT girl this summer, according to the Daily Mail on the 16th March 2014.

Celebrity favourite designer Anya Hindmarch has teamed up with Smiley to produce the most luxurious tote bag on the high street for her A-list fans. 

The Happy Shopper Tote has turned the ‘convenience bag’ into the ultimate fashion statement for 2014. The tote bag was originally designed for carrying groceries from the supermarket, however Hindmarch and Smiley have given this high street staple a fashion makeover and a celebrity price tag (£2,500) that will ensure it remains exclusive.

The Happy Shopper Tote is inspired by a passion for finding the beauty in the banal, a super luxurious take on the classic shopping bag. Crafted from printed python skin, it’s lined in soft suede with hand-painted edges. The short handles offer a more modern way to wear it, either hand held or over your arm.

The bag first caught the fashion world’s attention at Anya Hindmarch’s SS14 catwalk show back in September last year and just as it goes on sale, it’s being tipped by the fashion glitterati to be this season’s IT bag.

There are still many bag licensing opportunities available with Smiley this season, so don’t miss your chance to get involved in the hottest trend for 2014.

For further licensing enquiries please contact

Smiley Company @ Chic Beijing 2013

Smiley is in  China creating a fashion storm! CEO, Nicolas Loufrani is introducing Smiley with one of the most creative and colourful stand at CHIC Beijing Fair to the Chinese market. With new partnership set up in kidswear fashion with Impact, cashmere sector with Pearl Source and Jewelry with CHJ, the chinese country welcomes the Smiley and SmileyWorld brands to bring a refreshing and positive vibe.

Look at the pics 🙂


The must-have Homeware: SmileyWorld + Incidence Home Design

SmileyWorld’s fresh collection Colour Therapy with French brand Incidence continued to spread Happiness across a huge number of product categories, including: stationary, clocks, stools and lamps.

Indulge yourself in this amazing colour therapy collection and create a world of happiness around you.. everything is available online on Incidence website and on

Keep Smilin,



The Happiest Valentine with Smiley & Undiz Underwear

The Smiley & Undiz collaboration doesn’t miss!

Enjoy a one off Valentine’s Day remix with two pants dedicated to your happy undercarriage  🙂

We Smley you!

Smiley emoticon emoji Undiz underwear


Must have Menswear: New Smiley T-shirts Collection!

Smiley sees no boundaries and is spreading the love across the world!

Coming soon on the Smiley online storeand to be sold throughout India, these tees boast boosted colour schemes, cool prints and share the smiley vibes of positivity and wearing your smile with pride.

Keep Smilin’


                                                             London 1st of February

Must Have Party Accessories: Smiley + Nunette Sunglasses

Smiley + Nunettes have coupled to create an entire line of sunglasses perfect  to finish and boost your party look.

Both brands are known as trend setters for clubber crowds, keeping thousands of people looking cool all year round – even if the sun isn’t out to play! Recently at Montmatre Music Festival in Paris; Smiley x Nunettes made a storm on the DJ stand. We have only just spotted them on Facehunter @  Bread & Butter Fashion Fair in Berlin.

Enjoy the pics!


Keep Smilin’

Smiley & Nunette | fashion accessories clubbers partyweare

                                                        London, 28th of January

Clic here to connect with SmileyCompany Twitter

Must Have Gifts: Smiley Original + Hoptimist

Smiley & Hoptimist join forces in creating a unique and playful figurine bound to bring a smile into the workplace or home.

In a three year deal beginning with distribution across Denmark, Sweden, Germany, Holland, Belgium, Spain, France & USA; and a trade launch at renowned Paris design trade show Maison&Objet.

Smiley is now the recognized symbol of happiness across the planet; the team behind Hoptimist wanted to continue the spirit or sharing simple happiness with others. The cheerful, sweet Hoptimists were originally designed by Danish cabinetmaker Hans Gustav Ehrenreich. Hoptimists are all about smiles – and a surplus of energy; springy little characters who light up the floor.

As Hoptimist say “ ‘most smiles start with another smile’ so our collaboration is a match made in heaven… double the fun!”.

Keep Smilin’

Smiley + Hoptimist design

Smiley-Hoptimist-collection-2013-limited-editionPreview Changes