SmileyWorld presents the new accessory collection that makes you ‘THINK POSITIVE’ .

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SmileyWorld have partnered with French lifestyle and accessory brand Incidence for a new collection inspired by the electronic and digital world.

The concept of this collection uses the slogan ‘think positive’, and each piece has been created with happy and inspiring messages and motif’s.

Wallets and tablet cases keep your personal items safe and happy when you are on the move, while mugs and alarm clocks inject positivity and quirkiness into your home.

Bold monochrome with highlights of yellow feature on everything throughout the range, ensuring this collection stands out and makes a statement!

The whole Smiley by Incidence collection is available on the website now.Image


SMILEY takes centre stage at London Fashion Week

Smiley continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this weeks London Fashion Week, with the launch of the latest licensed collection from uber stylish London accessories designer Anya Hindmarch. This is the second season the designer has featured Smiley in its catwalk show.

The AW14 show, which took place on Tuesday 18th February 2014 in front of the cream of London’s hipster community at Billingsgate Hall and was appropriately titled ‘COUNTER CULTURE’, received critical acclaim from the fashion press.

Inspired by treating the everyday ordinary in an extraordinary way, Hindmarch took Supermarket conveyor belts and household items, such as cereal boxes, crisps packets and washing powder boxes, to the catwalk in a playful take on everyday life.

The show paid homage to some of the UK’s leading icons from supermarket shelves, whilst the finale was played out to ‘Get Happy’ by Judy Garland and featuring printed silk Smiley scarves and chic leather Smiley tote bags, to ensure a really good-feeling end to one of the highlight shows of AW14 London Fashion Week.

Smiley’s continued presence on the catwalk and the amazing press that has followed ensures the Smiley brand remains a must have trend in global fashion today.

To be part of the smiley phenomenon and further licensing opportunities please contact tom@smiley.com .

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Human brain now registers smiley face emoticon as real facial expression

 

 

 

According to new Australian research recently published in the journal Social Neuroscience, Emoticons such as smiley faces are a new language and are beginning to change the way our brains operate. “Emoticons are a new form of language that we’re producing,” says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, “and to decode that language we’ve produced a new pattern of brain activity.”

 

According to Churches, faces are very special from a psychological point of view. “Most of us pay more attention to faces than we do to anything else,” says Churches, who has been studying the neuroscience of face perception for several years.

 

“We know experimentally that people respond differently to faces than they do to other object categories.” He says when we look at an image of a real face, we recognise the position of the mouth relative to the nose and the eyes, and as a result very specific parts of the brain are activated.

 

When this image is inverted, we get another specific pattern of brain activity. Churches wanted to find out if the same applied when we looked at a smiley face emoticon, which is a stylised representation of a smiling human face.

 

Source: http://www.abc.net.au/

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Celebrate National Umbrella Day the Smiley way!

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What better way to brighten up your rainy day than with a Smiley umbrella?

Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.

Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.

Join our 4.6M fans on Facebook!

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SmileyWorld and Splash retail success in the Middle East!

SmileyWorld is now the best selling brand at Splash stores across the Middle East.

The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.

To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.

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Smiley Takes over Prime Time TV Audience!

Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com


SMILE YOU’RE INVITED TO PARTY! SMILEY & WAKAI LAUNCH THEIR NEW FOOTWEAR COLLECTION

Smiley will be partying all day tomorrow, 29th of January, to celebrate the launch of the new Smiley canvas shoes collaboration with Wakai. This dedicated all afternoon launch event starts from 3pm at Wakaii Grandaria City!

This classic canvas shoe collection pays tribute to the summer with tribal prints, bright contrasts on an easy-going design that is perfect to accessorise with any outfit this summer.

Discover more about Smiley, Wakai and their Happy Philosophy, click here for more info on the party.

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