Smiley and DJ Park mix it up at Boxpark :)

On Wednesday 18th June, the Smiley store was transformed as DJ Park took over and gave budding DJ’s lessons and tips on how to make it in the industry.

Decks were spinning, tunes were playing and drinks were flowing as crowds flocked to Boxpark on this sunny evening to be part of a new concept music event and get involved in the DJ scene.

DJ Park are seasoned DJ’s and have been arranging pop-up events across London this summer to spread the word about DJ-ing, perform multiple mixing sessions and help people who are keen to learn the trade and be part of the next DJ generation.

With Smiley’s links to dance music and DJ’s, its a great initiative that we are only too happy to get involved with!

Look out for more DJ Park events coming soon…

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Smiley says “goodbye summer” @ Space Ibiza!

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After collaborating on a t shirt capsule collection together Smiley once again parties with the best if them…..! The date Sunday 6th of October,the place Space Ibiza, smiley partied all day and through the night till sunrise celebrating with the best DJ’s in the world and thousands of the coolest party people.
The famous Space Ibiza closing party every October is the night to celebrate the end of the hedonistic Ibiza party season: a symbolic spiritual gathering where all party lovers gather to say farewell to the end of the summer.
Nicolas Loufrani and Pepe Rossello, have been grooving with Carl Cox, Luciano, Ritchie Hawtin, Paco Osuna, Dj Luciano and many other super djs all night long, in the name of fashion, music and happiness.
Discover Smiley philosophy and products here.

Ph. Credits. La Skimal Photography

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Edgy street vibe inspiration for smiley oyster cardholder wallet!

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At smiley we are mad for oldskool house music… As the globally recognised symbol for the birth of this music revolution that has survived and evolved since the 1980’s; we’re keeping the beats alive..

With this quality range of house music fever themed products, we have turned to the quintessential Londoner accessory must have: the oyster travel card holder. The main style inspiration has been applied in techo colours: black, grey melange and yellow smiley to bring a bright boost to your daily city travels J

The smiley cardholder wallet will be available on line on the new smiley website www.smiley.com (be ready for the new version), at Smiley Boxpark, in the London, Shoreditch, on Cardelicious website and riverisland.com .

Smiley fever is everywhere. Get yours now!

Enjoy the pics!

Long life old skool!

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Smiley London: Bringing people together through a dance connection

Smiley London goes at Space opning party in Ibiza

Smiley London fashion goes back to its iconic music roots.

Smiley, the yellow happy face, has come to symbolise a love of music and partying together, since 1970. That yellow face, for millions, has represented far more than a logo: Smiley has been, and is now, a real life philosophy. The engagement between Smiley and Music has been regenerated again on one of the most important house music stages in the world: the Space Club in Ibiza.

Every year during the last week of May on the coolest Balearic island, partiers coming from all around the world to gather at Space to celebrate the music with all the worlds top DJs, such as 2manyDJ’s, Felix Da Housecat, Groove Armada, Carl Cox, Roger Sanchez.

As you can see from our pics 🙂 this year the common fashion trend to represent oldskool house, electro and techno music has been Smiley London and the Smiley logo.

Show your love for music and this iconic symbol of happiness and come say hello at our Smiley London Facebook page, or our boutique in London at Boxpark Shoreditch!


Smiley meets Fyodor Golan haute couture at London Fashion Week.

On the 15th February at the  Savoy Hotel’s Grand Ballroom, the energies of Smiley and Fyodor Golan came together for a collaboration of premium couture with our iconic logo: a four piece collection was presented on the catwalk; demonstrating unique application, technique and usage of leather materials.  The designer duo allowed the inclusion of an edgy limited edition Smiley London goodie bag giveaway to the two front rows, furthering the affiliation between our two great brands.

Launched in 2010, Fyodor Podgorny and Golan Frydman created a luxury fashion brand built around the couture sensibility.

Fyodor Golan have never been afraid to mix up the couture landscape with their own style and taste, such as their experimentation with KISS rock band influenced designs.
Smiley is, of course, a well known music icon ranging back to the years of hippy rock, through the heydays of edgy rock ‘n roll, disco and house music. The collaboration was a match made in fashion rock ‘n roll heaven. 

The entire Limited Edition Collection will be available at Smiley Fagship store in Shoreditch, London.

Keep Smilin’

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The place to go: Smiley Shop in Shoreditch, London.

Smiley decided to open its shop last year in the hipster heart of London’s trendiest district; Shoreditch.

The Shop is inspired by musical lifestyle; with cool features like smoke machines, strobe lighting and speaker cupboards.

http://www.smileycompany.com/! Check the pics!

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