SmileyWorld Flagship store opens in east London at Boxpark Shoreditch

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After two fashion seasons the new kisdwear collection of Smileyworld lands in London’s hipster ghetto, Shoreditch.

The bright and playful range of SmileyWorld’s spring summer 13 kidswear is delivered directly with frenzied attention to detail, creating an environment just for our youngest fans. Currents of colour carry expressive waves through our cheeky cool collection.

A perfect mix of styles and bright colours flow different trends, such as surfer, pop art, hippy and rockers … all ingredients taken from the Smiley styletribes philosophy – a philosophy allowing every teen and young adult to express themselves through Smiley fashion and belong.

The shop is located here.

To know more on SmileyWorld products please click here and click on any of the images to get directed to one of our many many social networks :)))

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Can’t stop Smiling? Try chewing a little with our new SmileyWorld chewing gum!

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We just can’t keep ourselves from giving you more Smiley experiences and new products. Not only will your breath smell great, but with fresh flavours and colourful packaging; you’ll make everyone smile when you give out some gum to your friends.  Launched together with our Turkish partner ‘First Sensation’, we have created a smart and bubbly collection of mint chewing gums inspired by the different SmileyWorld Moods ..  hungry, cheeky and smiley!

 

Whichever one you are – get chewing 🙂

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