Make breakfast fun again with the New SmileyWorld Nutella:)

Here we go again with another new food and beverage collaboration from Smiley. Combining forces with the most famous breakfast (and whenever else you fancy it!) chocolate spread, Nutella, this new tag-team in chocolate delight sees the SmileyWorld icons decorate the world famous Nutella spread glass jars.

The collection, inspired by Smileyworld icons in several different scenarios including: ‘morning spring’, ‘love’ and ‘Nothing else but Happiness’ infuse the Smiley philosophy of positivity and happy feelings.
Nutella and Smileyworld have chosen the Spanish market as main ground of this sweet wave.

The cute Nutella + SmileyWorld pots will be available in major supermarkets all around the Iberian peninsula, ready to deliver daily happiness to your breakfast ritual.

Make breakfast fun again with the New SmileyWorld Nutella:)

Smiley London on Vittoria Hyde for Virgin Magazine Italy Cover

Smiley London on Vittoria Hyde for Virgin Magazine Italy Cover

Must-Eat Food Innovation: Smiley Pasta from Dalla Costa.

High Quality Italian Pasta specialist, Dalla Costa has chosen SmileyWorld and its range of icons to approach innovatively and reinvent the Food Market and boost your daily meals with expression and happiness.

SmileyPasta has been created in two main styles,  durum format semolina, entirely worked with the ancient tradition of Italian Pasta making.

Smiley and Dalla Costa are now the only producers of pasta that smiles combined with the quality of ‘Made in Italy’.


Smiley Pasta delivers an original pasta shape of high quality, with perfect firmness and high cooking resistance.

The tradition of Dalla Costa and Smiley will turn lunch and dinner into a new positive experience… save the dates: Milan, Tutto Food from the 19th-21st of May and Sial China 2013 in Shanghai.

Discover the entire range of Icons and Emoticon on

SmileyWorld AW Kidswear Collection at Pitti Bimbo in Florence!

For next autumn winter, your kids might look too cool for school:

After a jet plane journey to Italy; we’ve seen the first prototypes of the Autumn Winter 2013 Kidswear collection!

100% Made in Italy and jam-packed with colourful happiness!

The collection will be bursting onto the scene at Pitti Bimbo in Florence, 17th-19th of January.

Get your groove shoes on and come on down to check us out! 

For more information of SmileyWorld, contact:

Keep Smilin’