Smiley Company at CBME tradeshow in Shanghai, spreading the smiles across the Asia Pacific!


Here we go again with another blogpost from Shanghai! Following from a successful show at Novomania, the CMBE tradeshow is committed to the development of children baby maternity industry in China. Smiley are proud to be a part of it.

CBME cover a wide range of products including toy, food, clothing, shoe, furniture and accessory. Not only a showcase for product, its where the industry picks up the latest trends for little consumers and their mums.

Smiley Company has participated at the event exhibiting the entire SmileyWorld range dedicated to the youth and baby segment with: SmileyWorld Kidswear AW13 collection , the Smiley Baby lotions and baby product from Chinese partner Watson’s and the dedicated line of SmileyWorld Colour Therapy from Paris based, Incidence.

The stand has been designed to deliver an insight into the universe of the SmileyWorld customer experience; beginning with decorated walls all across the stand adorned with the hundreds of icons which make up SmileyWorld. Each corner of the stand has its own dedicated features to our special age groups: Smiley Girl, Smiley Jr, Smiley Baby and SmileyWorld.

Next Time come and say hello to the stand 🙂 for any enquiry please write us at


Smiley Company @ Chic Beijing 2013

Smiley is in  China creating a fashion storm! CEO, Nicolas Loufrani is introducing Smiley with one of the most creative and colourful stand at CHIC Beijing Fair to the Chinese market. With new partnership set up in kidswear fashion with Impact, cashmere sector with Pearl Source and Jewelry with CHJ, the chinese country welcomes the Smiley and SmileyWorld brands to bring a refreshing and positive vibe.

Look at the pics 🙂


Mobile App trend: SmileyWorld App for Iphone & Ipad

Smileyworld never stops surprising us: with over 3,000 icons in the library you can truly Express Yourself and NOW you can even join in our world of fun…

All great fun and guaranteed to bring a smile (or grimace!) to your face!


Introducing SmileyWorld, with three modes of play:

Chill out in SmileyWorld mode – take a trip around the world and chill out in a relaxed       mode of play. Visit each country in night time and day time to unlock all 30 levels. Keep track of your travels with stamps in your passport. More countries coming very soon!

Energise your brain in Challenge mode – energise your brain and test your skills in a timed mode of play, what’s your best time to clear the game grid?

Go crazyin Survival mode – how long will you last in this frantic mode of play? Seconds tick away as you search for infinite Smileys – how long can you survive?

Click Here to download:

Keep Smilin’