SmileyWorld has launched a new AW14 childrenswear collection, marking the brand’s first major release into the Chinese children’s apparel market.
The designs were showcased on July 23rd during a fashion show at Cool Kids Fashion Shanghai, one of the biggest kidswear trade shows in Asia, and were also presented on a specially designed SmileyWorld booth.
Following on from the SmileyWorld adult’s collection, which was previewed at Chic Beijing earlier this year, this new kids range will be aimed at boys and girls who want cool, comfortable clothing. Retail prices range from 199 RMB – 999 RMB, and will launch in 50 department stores around China this summer as shop-in-shops. Smiley also plan to open 150 freestanding Smiley World stores within 5 years.
For girls, colour pops of pink, yellow and purple feature on cute coats, fun dresses, jumpers, leggings and long sleeve tops. For boys, blue, mustard and red are the main colours on puffa jackets, warm hoodies, jeans and sweat pants.
The smiley face has been altered and reworked in a range of different emoticons across the entire collection, each design representing one of the many expressive icons that make up the ‘Express Yourself’ Smiley World collection.
Here we go again with another blogpost from Shanghai! Following from a successful show at Novomania, the CMBE tradeshow is committed to the development of children baby maternity industry in China. Smiley are proud to be a part of it.
CBME cover a wide range of products including toy, food, clothing, shoe, furniture and accessory. Not only a showcase for product, its where the industry picks up the latest trends for little consumers and their mums.
Smiley Company has participated at the event exhibiting the entire SmileyWorld range dedicated to the youth and baby segment with: SmileyWorld Kidswear AW13 collection , the Smiley Baby lotions and baby product from Chinese partner Watson’s and the dedicated line of SmileyWorld Colour Therapy from Paris based, Incidence.
The stand has been designed to deliver an insight into the universe of the SmileyWorld customer experience; beginning with decorated walls all across the stand adorned with the hundreds of icons which make up SmileyWorld. Each corner of the stand has its own dedicated features to our special age groups: Smiley Girl, Smiley Jr, Smiley Baby and SmileyWorld.
Next Time come and say hello to the stand 🙂 for any enquiry please write us at help-at-smiley.com.
It’s time to introduce the new SS14 Smileyworld collection to one of the most recognized kidswear fashion fairs in the world: Pitti Bimbo!
SmileyWorld kidswear rocked up to the show with a wave of cheeky and colourful icons. Tshirts, hoodies and sunny colours are the must-have pieces for the new summer season and they certainly weren’t missing from the collection! Are you a Happy, angry, playful or cheeky kid? Well. It’s just a matter of choice: the entire collection is totally inspired by the smileyworld icon dictionary J
Come as you are and dress yourself with a smiley icon!
You choose who you want to be and share it with the world.
Smiley is in China creating a fashion storm! CEO, Nicolas Loufrani is introducing Smiley with one of the most creative and colourful stand at CHIC Beijing Fair to the Chinese market. With new partnership set up in kidswear fashion with Impact, cashmere sector with Pearl Source and Jewelry with CHJ, the chinese country welcomes the Smiley and SmileyWorld brands to bring a refreshing and positive vibe.
Look at the pics 🙂
For next autumn winter, your kids might look too cool for school:
After a jet plane journey to Italy; we’ve seen the first prototypes of the Autumn Winter 2013 Kidswear collection!
100% Made in Italy and jam-packed with colourful happiness!
The collection will be bursting onto the scene at Pitti Bimbo in Florence, 17th-19th of January.
Get your groove shoes on and come on down to check us out!
For more information of SmileyWorld, contact: firstname.lastname@example.org
Hip-Hop Old School and Color blocking rule on the new SmileyWorld Hoodies Collection!
These amazing kidswear pieces are designed in collaboration with CoolCat Clothing… and will be available in shops soon!
Here you have a small preview!