SMILEY & Etam Autumn Winter 14 Collection

Smiley and Etam together… again…

After the great success of  the SS13 Collection and launching together in the Chinese market,
Smiley, the famous smiling yellow face brand, and the market leader of nightwear and lingerie sector, are launching a soft and comfortable collection to make you warmer this winter…

Bras and knickers, nightdresses, tops, pants, slippers and toiletry bags… All to make You smile!!

Discover the entire collection in the international Etam Stores and at!
And… Sweet Dreams!


Smiley Lingerie Collection available now on!

ImageEvery season, the Smiley Original x Etam partnership grows stronger and stronger. Built on the success of previous collections, using a design-conscious approach with a fusion of colours and treatments, the Etam ranges have always resulted in fun and wearable pieces for women which truly embody the spirit of the Smiley brand – positivity and freedom of expression.

 The new collection, recently launched online at Etam and available in stores, once again presents a bold and colourful offering with products to get you through the summer in style and comfort.

The diversity of the collection provides the Smiley lover with endless opportunity to wear their Smiley with pride. Including lingerie, nightwear, vest tops, track pants and summer tops in a wide range of designs.

Prices range from €10 for multi-coloured striped smiley knickers to €30 for an electric orange smiley print nightdress. 


Available online or in store at

Dream Happy With Smiley Etam Sleepwear Collection

Shake off the day’s stresses and wind down for a relaxed and happy night’s sleep in these super soft and playful pieces from Smiley’s collaboration with Etam. Our range has been so successful that we are booming into our 7th consecutive season with the on-trend high street store. Stylish enough for Sunday lounging as well as under the covers, these cool pieces are available in 500 Etam stores across Belgium, France and Spain. Order some for yourself online here