SmileyWorld takes part in fashion show with Middle East retail giant Splash

SmileyWorld was excited to take part in the Splash annual fashion show for the first time on Friday March 28th, at an extravagant event held in Dubai. 

The new menswear styles drew inspiration from a pop-art theme and was received with great enthusiasm by the audience and fashion press alike.

SmileyWorld continues to be the bestselling brand across Splash stores in 2014.

The product collaboration between the Landmark Group, Splash and SmileyWorld launched in 2011 with a product offering of men’s, women’s and accessories across several Middle East stores, and has been growing successfully ever since. 

In this short time, SmileyWorld has established itself as the shops best selling brand, with SmileyWorld menswear the number 1 trading brand in store, and womenswear a close second, against some of the biggest names in high street fashion from across the world.

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INTRODUCING SMILEY “HAPPY SPORTS” COLLECTION IN THE MARKET

House of Smiley is delighted to introduce its latest license collection, ‘Happy Sports’ for autumn / winter 2014.
‘Happy Sports’ is a unique and vibrant new sportswear collection aimed at putting the smile back into the active sports market. Delivering a distinctive urban swagger, across a range of technical fabrics and core colours with highlight neon colour pops bringing the happiest sports collection to the market.

Whether you are in to skateboarding, fixed gear, snowboarding or just living the active lifestyle, this compact collection of 25 styles for both men and women appeals to all ages and interests.


Smiley Takes over Prime Time TV Audience!

Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com


Milan Fashion Week: Happiness Gym gets Smiley

SMILEY debut’s at Milan Fashion Week: the popular yellow smiley face brand presents together with the Italian brand Happiness the new spring summer 2014 capsule collection, which reinterprets the spirit of Franklin Loufrani, father of the iconic smiling brand.

The location was Tortona Street in Milan, just in front of the White Trade Show, which has been inundated by international fashion journalists, who came to see the amazingly cool ‘Happiness gym’.

Guest of Happiness & Smiley stand included the popular champion bike trial rider Vittorio Brumotti, and the showgirl Giorgia Palmas, together with the international chef Carlo Cracco, who came with a hot dog van, to offer his speciality: Eggs a la Cracco Style.  At the event, even the famous writer Nicolai Lilin, author of the best seller “Educazione Siberiana”, which is being made into a movie with the actor John Malkovich, in the hands of the popular director Gabriele Salvatores.

The capsule collection SMILEY & Happiness  is a perfect match between SMILEY a club culture brand, which dominated the Londoner fashion in 90’s, and an Italian firm which is reinventing streetwear. SMILEY & Happiness collection is already available on My Closet store in Milan.

Milan Fashion Week has been for SMILEY the occasion to show in a special area of the HAPPINESS stand the new Smiley London spring summer collection 2014, urban inspired t-shirts and sweatshirt for men and women, available soon on www.smiley.com

MFW has been for SMILEY another occasion to party… we love it!

SMILEY & Happiness at MTF


Madrid fashion week: Carlos Díez & SMILEY Spring Summer Collection 2014

The spanish designer Carlos Díez opened the door to the popular and international magazine Grazia,  to present his new collaboration with the iconic brand SMILEY.

Diez just loves Smiley:  “Smiley is for everyone, allowing consumers to share their positive beliefs to stay on top of life. Smiley is a philosophy of life and wearing his clothes becomes itself a statement of who you are and how you face the world”.

Watch out for his new summer collection coming soon to the spanish market…

The collection is predominantly black, grey and yellow using such fabrics as denim,muslins,tulle with pleated silks and acrylics.

Serigraph prints and metallic applique are used to add extra sparkle….

We can’t wait to wear it…

madrid fashion week


Smiley and Space Ibiza: a match made in clubbing heaven

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Space Ibiza, the world famous clubbing temple of old skool, electro and house music,  Space Ibiza opens its door to a world recognized clubbing ambassador: Smiley!

Finally a collaboration between two clubbing icons Smiley and Space Ibiza.

Yes, we are talking about the super cool t-shirt collection  SMILEY & Space Ibiza that unites the iconic yellow Smiley face and the most famous of Ibiza clubbing souvenirs the Space Ibiza T-shirt.

The effortlessly chic vibe of the Smiley Space Ibiza tee collection for men and women is bang on trend inspired by the 90’s clubbing trend as we go back to our roots to our 90’s club land heritage reviving the spirit of our original SMILEY.

For all those craving the hedonistic feel good vibes of most famous party island in the world visit the Space Ibiza website: hard party fashion guaranteed!

Keep smiling.

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Smiley London on Baptiste Defromont et Anthony Touma, les candidats de The Voice sur TF1

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Smiley lands on French Television in the best way possible!

In the last two weeks all the singer-contenders have battled each other in a succession of songs and Smiley Tshirts.

The fifth essence of music inspired collection has been chosen for two French singers that have shown all their talent and charisma on the second edition of The Voice on TF1, in front of 8 million ears and so and so many smiles.

Baptiste Defromont, passionate to music since young age,  and Antonie Touma, french-lebanese talented singer, have been the two of the most successful artists of The Voice France.

Smiley London again confirm itself as the best supporter of young musical culture spreading positivity and cheerfulness around the world.

#FeelTheVibeSpreadTheLove

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