Smiley launch new partnership in China with fashion show!

 

 

SmileyWorld is pleased to announce it has entered into a new partnership with Chinese licensee Yihua.  This is the first major release from SmileyWorld into the Chinese apparel market, and the designs went down a storm at a fashion show to launch the collection in Shanghai on Saturday 22nd March.

 

The AW14 collection will be aimed at men and women who want stylish, comfortable and casual clothing. From sweaters and hoodies to leggings and jeans, the new collection uses a muted colour palette of black, grey and white, with colour pops provided from the Smiley face. For the more adventurous customer, jumpers and t-shirts printed with all-over smiley faces in bright yellow stand out.

 

The smiley face has been altered and reworked in a range of different emoticons across the entire collection, each design representing one of the many expressive icons that make up the ‘Express Yourself’ Smiley World collection. 

 

Launching in 50 department stores around China this summer as shop-in-shops, Smiley also plan to open 150 freestanding Smiley World stores in China within 5 years.

 

Fun, quirky and stylish clothing is just around the corner!

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Save The Date: Smiley CEO Nicolas Loufrani @ Kazachoc Licensing Forum – 2nd of April 2014

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For SmileyWorld Ltd CEO Mr Nicolas Loufrani, the Kazachok forum is the perfect platform to  interact and exchange with key French retail chains and key buyers. Nicolas will be holding a short discussion on Wednesday April 2nd 2014 from 13h55 to 14h05,where he will share Smileys success these past 3 years in France and the forthcoming market strategies and development objectives. This is a great opportunity to see how the happiness movement is creating a shift in the mentality of consumers and creating  business opportunities for major retailers.    

Retailers wishing to attend, may do so by emailing your name and company information to Benoit Dumenil at info@kazachok.com

For all conference / registration enquiries please also contact Benoit Dumenil, info@kazachok.com
All licensing businesses may register by following the registration link: http://forumlicence.kazachok.com/index.php?page=visiter.DemandeBadge

Show Website http://www.kazachok.com/

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Smiley CEO Nicolas Loufrani Interview

Smiley CEO Nicolas Loufrani was interviewed on a recent trip to India by CNBC. Here Nicolas gives a unique insight into the history of the brand and also House of Smiley’s current developments.


Smiley says “goodbye summer” @ Space Ibiza!

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After collaborating on a t shirt capsule collection together Smiley once again parties with the best if them…..! The date Sunday 6th of October,the place Space Ibiza, smiley partied all day and through the night till sunrise celebrating with the best DJ’s in the world and thousands of the coolest party people.
The famous Space Ibiza closing party every October is the night to celebrate the end of the hedonistic Ibiza party season: a symbolic spiritual gathering where all party lovers gather to say farewell to the end of the summer.
Nicolas Loufrani and Pepe Rossello, have been grooving with Carl Cox, Luciano, Ritchie Hawtin, Paco Osuna, Dj Luciano and many other super djs all night long, in the name of fashion, music and happiness.
Discover Smiley philosophy and products here.

Ph. Credits. La Skimal Photography

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Smiley Company @ Chic Beijing 2013

Smiley is in  China creating a fashion storm! CEO, Nicolas Loufrani is introducing Smiley with one of the most creative and colourful stand at CHIC Beijing Fair to the Chinese market. With new partnership set up in kidswear fashion with Impact, cashmere sector with Pearl Source and Jewelry with CHJ, the chinese country welcomes the Smiley and SmileyWorld brands to bring a refreshing and positive vibe.

Look at the pics 🙂

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Smiley’s People: BBC Radio 4 documentary

We are proudly featured in BBC Radio 4’s recent on air documentary that evaluates its phenomenal growth over the past forty-plus years and how it has gradually become a globally recognised icon and symbol of popular culture. Click here to download.

The edition features an exclusive interview with Nicolas Loufrani who presents a compelling evaluation of the powerful movement behind the smiley and why it is the Smiley Comapny’s mission to ensure this ethos. We received positive reviews in The Guardian and The Daily Telegraph – two leading broadsheet British newspapers.