Smiley and Etam welcome Spring Summer the sparkling way!

Spring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.

Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.

Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.

The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.

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SMILEY & Etam Autumn Winter 14 Collection

Smiley and Etam together… again…

After the great success of  the SS13 Collection and launching together in the Chinese market,
Smiley, the famous smiling yellow face brand, and the market leader of nightwear and lingerie sector, are launching a soft and comfortable collection to make you warmer this winter…

Bras and knickers, nightdresses, tops, pants, slippers and toiletry bags… All to make You smile!!

Discover the entire collection in the international Etam Stores and at http://www.etam.com!
And… Sweet Dreams!

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Smiley Lingerie Collection available now on Etam.com!

ImageEvery season, the Smiley Original x Etam partnership grows stronger and stronger. Built on the success of previous collections, using a design-conscious approach with a fusion of colours and treatments, the Etam ranges have always resulted in fun and wearable pieces for women which truly embody the spirit of the Smiley brand – positivity and freedom of expression.

 The new collection, recently launched online at Etam and available in stores, once again presents a bold and colourful offering with products to get you through the summer in style and comfort.

The diversity of the collection provides the Smiley lover with endless opportunity to wear their Smiley with pride. Including lingerie, nightwear, vest tops, track pants and summer tops in a wide range of designs.

Prices range from €10 for multi-coloured striped smiley knickers to €30 for an electric orange smiley print nightdress. 

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Available online or in store at etam.com.