Smiley London on Vittoria Hyde for Virgin Magazine Italy Cover

Smiley London on Vittoria Hyde for Virgin Magazine Italy Cover


Smiley London Collection is available @ Joey Essex Fusey Shop!

Smiley London Collection is now available also at Fusey Shop.

Don’t Forget that we are spreading our Positive philosophy also from our Smiley London Boutique at Boxpark Shoreditch ┬á­čÖé

Add these two addresses to your “place-to-be” List … They will be useful to boost your look with Oldskool Vibe!
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SS13 Fashion Forward Trend: Smiley Yellow vibe!

Fashion goes down memory lane with a blaze of bright colours, geometrical shapes and oldskool music evocation. King of this season is the iconic yellow Smiley… With the its pure symmetrical and attractive shape and the its iconic bright yellow, this combo is born from the Smiley philosophy since 1972 and features as the main ┬ácharacter of the underground music scene in London.

This totally-in-trend DNA has been merged again with fashion with the  smiley London collection: electric fluo pieces versus bold and explosive colour ranges and design possibilities. Feel the Vibes, Spread The Love.

Enjoy the pics. ­čÖé

Smiley-Yellow-pantone-fashion-trend


Jameela Jamil, BBC Radio 1 Presenter, wearing Smiley + TopShop Collection

Jameela Jamil, BBC Radio 1 Presenter, wearing Smiley + TopShop Collection