Smiley x Etam new collection launches in Paris

The new Smiley x Etam collection has launched! Adorning windows across Etam stores in Paris last week, the range features chic and comfortable nightwear and loungewear in pretty pink, soft grey and fresh white.

The iconic Smiley face is embellished in sparkling silver and fuschia sequins across the range, making this special nightwear collection everything you need for a perfect night in!

Smiley pour Etam collection

Smiley & Italia Independent join forces @Silmo for the ultimate party-people Sunglasses collection!


Smiley and Italia Independent have been this weekend at Silmo in Paris premiering the coolest sunglasses collection for this Autumn Winter party season.  Italian Independent is one of the newest sunglasses brands in Italy, unique in terms of style, material and the cool factor. All these elements have been brought together to create these Black and  “yellow smiley” sunglasses, giving the lenses a super cool touch to both versions the black smoky option and the mirrored gold version  in order to create a capsule collection in two styles available on the Smiley website, click here. Which one is your favourite?

Keep smiling!!!


The must-have Homeware: SmileyWorld + Incidence Home Design

SmileyWorld’s fresh collection Colour Therapy with French brand Incidence continued to spread Happiness across a huge number of product categories, including: stationary, clocks, stools and lamps.

Indulge yourself in this amazing colour therapy collection and create a world of happiness around you.. everything is available online on Incidence website and on

Keep Smilin,



Smiley Deluxe Tshirt on Juliette Solal Star AcademyFrance Judge on NJR12

Smiley Deluxe Tshirt on Juliette Solal Star AcademyFrance Judge on NJR12

Home Decor Must Have: Smiley & Merci Gustave! Pop Art Collaboration!

Smiley and Merci Gustave! collaborate for a universal message of Happiness with these amazing pop art statuettes.

The creative forces of Merci Gustave and the famous Smiley pop icon of the Smiley Company have landed directly in New York and Paris.

Now, it’s up to you whether you’re going to salute NY with the patriotic stars ‘n’ stripes or romance the classical mood of Paris.

These products are available on Merci Gustave website.



London, 22nd of February 2012 – All Rights reserved

Must Have Party Accessories: Smiley + Nunette Sunglasses

Smiley + Nunettes have coupled to create an entire line of sunglasses perfect  to finish and boost your party look.

Both brands are known as trend setters for clubber crowds, keeping thousands of people looking cool all year round – even if the sun isn’t out to play! Recently at Montmatre Music Festival in Paris; Smiley x Nunettes made a storm on the DJ stand. We have only just spotted them on Facehunter @  Bread & Butter Fashion Fair in Berlin.

Enjoy the pics!


Keep Smilin’

Smiley & Nunette | fashion accessories clubbers partyweare

                                                        London, 28th of January

Clic here to connect with SmileyCompany Twitter

Must Have Homeweare: New Smiley Happy Décor Accessories

A new addition to the collection: Smiley. The legendary icon worn by music legends and styled by renowned fashion designers.

With Smiley happy décor, Serax brings optimism and unity to our everyday surroundings. These classic pieces created for Smiley by Marie Michielssen have been designed with colourful tones and messages of positivity. The range emerges in a time where the need for optimism and a reason to smile are greater than ever.

A universal icon, resonating for millions of people everyday.

Catch a piece of happiness with Serax’s Smiley Happy Decor.

Serax will be showing at Maison Et Object in Paris