SmileyWorld kidswear landed at Pitti Bimbo 2013 full of colourful emoticons and expressions!

ImageIt’s time to introduce the new SS14 Smileyworld collection to one of the most recognized kidswear fashion fairs in the world: Pitti Bimbo!

SmileyWorld kidswear rocked up to the show with a wave of cheeky and colourful icons. Tshirts, hoodies and sunny colours are the must-have pieces for the new summer season and they certainly weren’t missing from the collection! Are you a Happy, angry, playful or cheeky kid? Well. It’s just a matter of choice: the entire collection is totally inspired by the smileyworld icon dictionary J

Come as you are and dress yourself with a smiley icon!

You choose who you want to be and share it with the world.


SmileyWorld Flagship store opens in east London at Boxpark Shoreditch


After two fashion seasons the new kisdwear collection of Smileyworld lands in London’s hipster ghetto, Shoreditch.

The bright and playful range of SmileyWorld’s spring summer 13 kidswear is delivered directly with frenzied attention to detail, creating an environment just for our youngest fans. Currents of colour carry expressive waves through our cheeky cool collection.

A perfect mix of styles and bright colours flow different trends, such as surfer, pop art, hippy and rockers … all ingredients taken from the Smiley styletribes philosophy – a philosophy allowing every teen and young adult to express themselves through Smiley fashion and belong.

The shop is located here.

To know more on SmileyWorld products please click here and click on any of the images to get directed to one of our many many social networks :)))


SmileyWorld AW Kidswear Collection at Pitti Bimbo in Florence!

For next autumn winter, your kids might look too cool for school:

After a jet plane journey to Italy; we’ve seen the first prototypes of the Autumn Winter 2013 Kidswear collection!

100% Made in Italy and jam-packed with colourful happiness!

The collection will be bursting onto the scene at Pitti Bimbo in Florence, 17th-19th of January.

Get your groove shoes on and come on down to check us out! 

For more information of SmileyWorld, contact:

Keep Smilin’