Smiley London launches SS14 collection!

Smiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.

Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.

With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.

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SmileyWorld & Les Livres Du Dragon D’Or retail success!

SmileyWorld is delighted to share news of another huge retail success. 
Following on from the success of their SmileyWorld stickers, Les Livres du Dragon d’Or (subsidiary of Editis Publishing) have created a collection of 6 sticker books, with themes such as; Peace and Love, Bad Attitude, Too Cute, Geek Style, Love, and Best Friends Forever. Each book has over 500 collectable stickers.

This mini sticker book collaboration, available exclusively in France, surpassed sales of 15.000 units in just 2 months of its launch!
SmileyWorld and Les Livres du Dragon d’Or have been collaborating since 2008 on a wide range of kids publications, such as diaries, calendars and sticker books.
All of these products are available exclusively at smiley.com and Fnac.com websites.

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SmileyWorld and Splash retail success in the Middle East!

SmileyWorld is now the best selling brand at Splash stores across the Middle East.

The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.

To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.

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Paula Echevarría Shopping Day comes across Smiley London Collection :)

Paula Echevarría Shopping Day come across Smiley London Collection :)


Smiley & Urban Outfitters celebrates Valentine’s Day!

Smiley original has eloped with Urban Outfitters Clothing and made beautiful sweet tees. Their babies, available to all hardcore sweethearts and happening heartthrobs on, yep, you guessed it, the 14th February, will be crying for your attention in your local Urban Outfitters.

Warning: taking one home may cause countless sleepless nights! xoxo

Smiley & Urban Outfitters Collection | Menswear, Womenswear London Clubber Style Vintage

London 12th february, 2013 – All Rights Reserved


Must Have Accessories: Pastel Smiley Watches

Whether your into Sea Punk , Soft Grunge or are a Pastel Goth its time to indulge in our pretty pastel Smiley watches.

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The place to go: Smiley Shop in Shoreditch, London.

Smiley decided to open its shop last year in the hipster heart of London’s trendiest district; Shoreditch.

The Shop is inspired by musical lifestyle; with cool features like smoke machines, strobe lighting and speaker cupboards.

http://www.smileycompany.com/! Check the pics!

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