SmileyWorld Flagship store opens in east London at Boxpark Shoreditch


After two fashion seasons the new kisdwear collection of Smileyworld lands in London’s hipster ghetto, Shoreditch.

The bright and playful range of SmileyWorld’s spring summer 13 kidswear is delivered directly with frenzied attention to detail, creating an environment just for our youngest fans. Currents of colour carry expressive waves through our cheeky cool collection.

A perfect mix of styles and bright colours flow different trends, such as surfer, pop art, hippy and rockers … all ingredients taken from the Smiley styletribes philosophy – a philosophy allowing every teen and young adult to express themselves through Smiley fashion and belong.

The shop is located here.

To know more on SmileyWorld products please click here and click on any of the images to get directed to one of our many many social networks :)))