Smiley announce new license deal with Bic

Smiley are pleased to announce a new licensing deal with FMCG company Bic, which will see the famous disposable Bic lighters adorned with different Smiley face images and slogans.

The range will include 10 lighters and will launch in France  this July, priced between €1.60-€2.00

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smiley and bic france


Smiley sees in the new season with International Press Days!

Throughout April, Smiley has been showcasing its current and new collections to prestigious fashion and lifestyle press in Europe, cementing its place in the industry as a truly global brand.

As well as our in-house Smiley London apparel range, press also previewed the AW14 collection by Spanish designer Carlos Diez for Smiley, Happy Sports, the latest Smiley sportswear, a new collaboration between Smiley and Italian fashion brand Happiness and Smiley World ‘back to school’ products.

Press were treated to delicious canapés, cocktails and cupcakes in each of our European PR agency showrooms, in fashion capitals including Madrid, Milan and Paris.

With so many new launches coming up, we almost want it to be Autumn already!

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Smiley Company “Beloved Leader” Nicolas Loufrani launching new SmileyWorld Fashion Collection @ Chic Beijing!

Beloved leader Nicolas Loufrani successfully launching the new SmileyWorld collection at Chic trade show in Beijing with licensee Shanghai Yihua.
Over 30 Chinese media have attended the event.
This winter SmileyWorld will open 50 adult stores and 50 kids stores in China.

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Smiley launch new partnership in China with fashion show!

 

 

SmileyWorld is pleased to announce it has entered into a new partnership with Chinese licensee Yihua.  This is the first major release from SmileyWorld into the Chinese apparel market, and the designs went down a storm at a fashion show to launch the collection in Shanghai on Saturday 22nd March.

 

The AW14 collection will be aimed at men and women who want stylish, comfortable and casual clothing. From sweaters and hoodies to leggings and jeans, the new collection uses a muted colour palette of black, grey and white, with colour pops provided from the Smiley face. For the more adventurous customer, jumpers and t-shirts printed with all-over smiley faces in bright yellow stand out.

 

The smiley face has been altered and reworked in a range of different emoticons across the entire collection, each design representing one of the many expressive icons that make up the ‘Express Yourself’ Smiley World collection. 

 

Launching in 50 department stores around China this summer as shop-in-shops, Smiley also plan to open 150 freestanding Smiley World stores in China within 5 years.

 

Fun, quirky and stylish clothing is just around the corner!

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Save The Date: Smiley CEO Nicolas Loufrani @ Kazachoc Licensing Forum – 2nd of April 2014

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For SmileyWorld Ltd CEO Mr Nicolas Loufrani, the Kazachok forum is the perfect platform to  interact and exchange with key French retail chains and key buyers. Nicolas will be holding a short discussion on Wednesday April 2nd 2014 from 13h55 to 14h05,where he will share Smileys success these past 3 years in France and the forthcoming market strategies and development objectives. This is a great opportunity to see how the happiness movement is creating a shift in the mentality of consumers and creating  business opportunities for major retailers.    

Retailers wishing to attend, may do so by emailing your name and company information to Benoit Dumenil at info@kazachok.com

For all conference / registration enquiries please also contact Benoit Dumenil, info@kazachok.com
All licensing businesses may register by following the registration link: http://forumlicence.kazachok.com/index.php?page=visiter.DemandeBadge

Show Website http://www.kazachok.com/

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Smiley Face Tote Bag by Anya Hindmarch is the new “Must-Have” of SS14

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It’s official that the Smiley face tote bag is the must have accessory for every IT girl this summer, according to the Daily Mail on the 16th March 2014.

Celebrity favourite designer Anya Hindmarch has teamed up with Smiley to produce the most luxurious tote bag on the high street for her A-list fans. 

The Happy Shopper Tote has turned the ‘convenience bag’ into the ultimate fashion statement for 2014. The tote bag was originally designed for carrying groceries from the supermarket, however Hindmarch and Smiley have given this high street staple a fashion makeover and a celebrity price tag (£2,500) that will ensure it remains exclusive.

The Happy Shopper Tote is inspired by a passion for finding the beauty in the banal, a super luxurious take on the classic shopping bag. Crafted from printed python skin, it’s lined in soft suede with hand-painted edges. The short handles offer a more modern way to wear it, either hand held or over your arm.

The bag first caught the fashion world’s attention at Anya Hindmarch’s SS14 catwalk show back in September last year and just as it goes on sale, it’s being tipped by the fashion glitterati to be this season’s IT bag.

There are still many bag licensing opportunities available with Smiley this season, so don’t miss your chance to get involved in the hottest trend for 2014.

For further licensing enquiries please contact licensing@smiley.com


Human brain now registers smiley face emoticon as real facial expression

 

 

 

According to new Australian research recently published in the journal Social Neuroscience, Emoticons such as smiley faces are a new language and are beginning to change the way our brains operate. “Emoticons are a new form of language that we’re producing,” says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, “and to decode that language we’ve produced a new pattern of brain activity.”

 

According to Churches, faces are very special from a psychological point of view. “Most of us pay more attention to faces than we do to anything else,” says Churches, who has been studying the neuroscience of face perception for several years.

 

“We know experimentally that people respond differently to faces than they do to other object categories.” He says when we look at an image of a real face, we recognise the position of the mouth relative to the nose and the eyes, and as a result very specific parts of the brain are activated.

 

When this image is inverted, we get another specific pattern of brain activity. Churches wanted to find out if the same applied when we looked at a smiley face emoticon, which is a stylised representation of a smiling human face.

 

Source: http://www.abc.net.au/

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