Smiley are pleased to announce a new licensing deal with FMCG company Bic, which will see the famous disposable Bic lighters adorned with different Smiley face images and slogans.
The range will include 10 lighters and will launch in France this July, priced between €1.60-€2.00
Throughout April, Smiley has been showcasing its current and new collections to prestigious fashion and lifestyle press in Europe, cementing its place in the industry as a truly global brand.
As well as our in-house Smiley London apparel range, press also previewed the AW14 collection by Spanish designer Carlos Diez for Smiley, Happy Sports, the latest Smiley sportswear, a new collaboration between Smiley and Italian fashion brand Happiness and Smiley World ‘back to school’ products.
Press were treated to delicious canapés, cocktails and cupcakes in each of our European PR agency showrooms, in fashion capitals including Madrid, Milan and Paris.
With so many new launches coming up, we almost want it to be Autumn already!
Smiley Company “Beloved Leader” Nicolas Loufrani launching new SmileyWorld Fashion Collection @ Chic Beijing!Posted: 03/27/2014
Beloved leader Nicolas Loufrani successfully launching the new SmileyWorld collection at Chic trade show in Beijing with licensee Shanghai Yihua.
Over 30 Chinese media have attended the event.
This winter SmileyWorld will open 50 adult stores and 50 kids stores in China.
Celebrity favourite designer Anya Hindmarch has teamed up with Smiley to produce the most luxurious tote bag on the high street for her A-list fans.
The Happy Shopper Tote has turned the ‘convenience bag’ into the ultimate fashion statement for 2014. The tote bag was originally designed for carrying groceries from the supermarket, however Hindmarch and Smiley have given this high street staple a fashion makeover and a celebrity price tag (£2,500) that will ensure it remains exclusive.
The Happy Shopper Tote is inspired by a passion for finding the beauty in the banal, a super luxurious take on the classic shopping bag. Crafted from printed python skin, it’s lined in soft suede with hand-painted edges. The short handles offer a more modern way to wear it, either hand held or over your arm.
The bag first caught the fashion world’s attention at Anya Hindmarch’s SS14 catwalk show back in September last year and just as it goes on sale, it’s being tipped by the fashion glitterati to be this season’s IT bag.
There are still many bag licensing opportunities available with Smiley this season, so don’t miss your chance to get involved in the hottest trend for 2014.
For further licensing enquiries please contact firstname.lastname@example.org