London Fashion Week: SMILEY & Anya’s Hindmarch’s SS14 collection

As part of Anya’s Hindmarch’s SS14 collection, a cheeky and Smiley inspired collaborative piece was launched at the end of her galactic catwalk show.

Drawing inspiration from the plastic bag made most famous in New York, Anya worked with Smiley to create a luxury python Smiley face shopping bag, printed with “Have a nice Day. Thank you!”

Presented from hanging wires, several of the must-have fashion accessories for 2013/14 were displayed between flying models and giant Smiley zorbals in the ceiling at the glamorous Central Hall in Westminster.

Named the ‘Happy Shopper’, it’s typical Anya’s British twist of humour to translate such a easily available plastic product into a desirable and limited edition piece which had heads turning on the final day of London Fashion Week.

For more information on the collection and Happy Shopper availability, visit


london fashion week

Can’t stop Smiling? Try chewing a little with our new SmileyWorld chewing gum!


We just can’t keep ourselves from giving you more Smiley experiences and new products. Not only will your breath smell great, but with fresh flavours and colourful packaging; you’ll make everyone smile when you give out some gum to your friends.  Launched together with our Turkish partner ‘First Sensation’, we have created a smart and bubbly collection of mint chewing gums inspired by the different SmileyWorld Moods ..  hungry, cheeky and smiley!


Whichever one you are – get chewing 🙂