Happiness takes over the Smiley store!

Smiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.

Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.

Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.

The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!

 

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SmileyWorld partner with CARD.com and introduce a new design set of Visa® prepaid debit cards

SmileyWorld are pleased to announce an exciting new licensing deal with CARD.com, which will see several SmileyWorld designs printed on Visa® prepaid debit cards across the USA later this month.

CARD.com believes that everyone should have a fair, fun and fashionable mobile alternative to traditional banks. Prepaid cards continue to be embraced by leading financial institutions such as Chase and American Express, and retailers such as Wal-Mart, 7-Eleven and Walgreens.

SmileyWorld designs for CARD.com include different expressions of the Smiley face, from ‘smiling’ to ‘winking’, on fun colourful backgrounds.

“Consumers make purchasing choices every day, from what to buy, to their method of payment, and CARD.com provides an opportunity to personalize their experience with a wide variety of prepaid card designs,” said CEO and co-founder of CARD.com, Ben Katz.

The SmileyWorld designed prepaid card can be used everywhere Visa debit cards are accepted in the USA only.

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Celebrate a Summer of Football with Smiley!

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With the biggest football tournament in the world almost upon us we want to spread the Smiley feel-good vibes and get people across the world involved in the beautiful game.

To celebrate this special event Smiley has created a host of exciting online activity that you can be a part of without leaving the sofa! From competitions to themed products and exclusive content we have given our website a Brazilian makeover. After all, if Smiley can’t go to Brasil, then Brasil will come to Smiley…

WIN!

SmileyWorld has teamed up with everyone’s favourite chocolate spread Nutella to produce a collectors edition glass pot featuring Smiley flags from some of the best national football teams in the world.

To enter this competition simply register for our newsletter and we will draw at random 100 people to receive this limited edition 4 pot Nutella set.

win nutella competition


 

DOWNLOAD!

Why not download your favourite national teams flag as a screensaver or wallpaper? We are offering exclusive and FREE downloadable content direct to your computer or mobile phone that will ensure all your friends and family know exactly which flag you will be flying this summer.

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SHOP!

Everybody loves Brasil! Whether it’s the sunshine, carnival, beaches, samba rhythm or their football superstars you never need an excuse to wear the magical green, gold and blue.

Smiley has created some super slick limited edition Brasil inspired t-shirts, available now while stocks last – get yours here (insert link)

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However you choose to get involved in this unique occasion, make sure you do it with Smiley 🙂


Smiley launch new partnership in China with fashion show!

 

 

SmileyWorld is pleased to announce it has entered into a new partnership with Chinese licensee Yihua.  This is the first major release from SmileyWorld into the Chinese apparel market, and the designs went down a storm at a fashion show to launch the collection in Shanghai on Saturday 22nd March.

 

The AW14 collection will be aimed at men and women who want stylish, comfortable and casual clothing. From sweaters and hoodies to leggings and jeans, the new collection uses a muted colour palette of black, grey and white, with colour pops provided from the Smiley face. For the more adventurous customer, jumpers and t-shirts printed with all-over smiley faces in bright yellow stand out.

 

The smiley face has been altered and reworked in a range of different emoticons across the entire collection, each design representing one of the many expressive icons that make up the ‘Express Yourself’ Smiley World collection. 

 

Launching in 50 department stores around China this summer as shop-in-shops, Smiley also plan to open 150 freestanding Smiley World stores in China within 5 years.

 

Fun, quirky and stylish clothing is just around the corner!

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Save The Date: Smiley CEO Nicolas Loufrani @ Kazachoc Licensing Forum – 2nd of April 2014

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For SmileyWorld Ltd CEO Mr Nicolas Loufrani, the Kazachok forum is the perfect platform to  interact and exchange with key French retail chains and key buyers. Nicolas will be holding a short discussion on Wednesday April 2nd 2014 from 13h55 to 14h05,where he will share Smileys success these past 3 years in France and the forthcoming market strategies and development objectives. This is a great opportunity to see how the happiness movement is creating a shift in the mentality of consumers and creating  business opportunities for major retailers.    

Retailers wishing to attend, may do so by emailing your name and company information to Benoit Dumenil at info@kazachok.com

For all conference / registration enquiries please also contact Benoit Dumenil, info@kazachok.com
All licensing businesses may register by following the registration link: http://forumlicence.kazachok.com/index.php?page=visiter.DemandeBadge

Show Website http://www.kazachok.com/

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2014 Mother’s Day gets happy with SMILEY!

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If you are looking for that special present for Mother’s Day, look no further, as Smiley has the perfect gift to make mums smile.

From fun t-shirts to unique jewellery, practical kitchenware to stand-out accessories and even quirky gadgets, Smiley has gift ideas ranging from £2-£250 so there is something to suit every budget and style.

Make her the happiest mum in the world and spoil her with a Smiley gift this Mother’s Day.

Keep Smiling 🙂