SmileyWorld presents the new accessory collection that makes you ‘THINK POSITIVE’ .

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SmileyWorld have partnered with French lifestyle and accessory brand Incidence for a new collection inspired by the electronic and digital world.

The concept of this collection uses the slogan ‘think positive’, and each piece has been created with happy and inspiring messages and motif’s.

Wallets and tablet cases keep your personal items safe and happy when you are on the move, while mugs and alarm clocks inject positivity and quirkiness into your home.

Bold monochrome with highlights of yellow feature on everything throughout the range, ensuring this collection stands out and makes a statement!

The whole Smiley by Incidence collection is available on the website now.Image


Smiley launch new partnership in China with fashion show!

 

 

SmileyWorld is pleased to announce it has entered into a new partnership with Chinese licensee Yihua.  This is the first major release from SmileyWorld into the Chinese apparel market, and the designs went down a storm at a fashion show to launch the collection in Shanghai on Saturday 22nd March.

 

The AW14 collection will be aimed at men and women who want stylish, comfortable and casual clothing. From sweaters and hoodies to leggings and jeans, the new collection uses a muted colour palette of black, grey and white, with colour pops provided from the Smiley face. For the more adventurous customer, jumpers and t-shirts printed with all-over smiley faces in bright yellow stand out.

 

The smiley face has been altered and reworked in a range of different emoticons across the entire collection, each design representing one of the many expressive icons that make up the ‘Express Yourself’ Smiley World collection. 

 

Launching in 50 department stores around China this summer as shop-in-shops, Smiley also plan to open 150 freestanding Smiley World stores in China within 5 years.

 

Fun, quirky and stylish clothing is just around the corner!

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SmileyWorld unveils its future vision for Fast Moving Consumer Goods at MDD Paris on the 8-9th April 2014.

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Save The Date: Smiley CEO Nicolas Loufrani @ Kazachoc Licensing Forum – 2nd of April 2014

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For SmileyWorld Ltd CEO Mr Nicolas Loufrani, the Kazachok forum is the perfect platform to  interact and exchange with key French retail chains and key buyers. Nicolas will be holding a short discussion on Wednesday April 2nd 2014 from 13h55 to 14h05,where he will share Smileys success these past 3 years in France and the forthcoming market strategies and development objectives. This is a great opportunity to see how the happiness movement is creating a shift in the mentality of consumers and creating  business opportunities for major retailers.    

Retailers wishing to attend, may do so by emailing your name and company information to Benoit Dumenil at info@kazachok.com

For all conference / registration enquiries please also contact Benoit Dumenil, info@kazachok.com
All licensing businesses may register by following the registration link: http://forumlicence.kazachok.com/index.php?page=visiter.DemandeBadge

Show Website http://www.kazachok.com/

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2014 Mother’s Day gets happy with SMILEY!

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If you are looking for that special present for Mother’s Day, look no further, as Smiley has the perfect gift to make mums smile.

From fun t-shirts to unique jewellery, practical kitchenware to stand-out accessories and even quirky gadgets, Smiley has gift ideas ranging from £2-£250 so there is something to suit every budget and style.

Make her the happiest mum in the world and spoil her with a Smiley gift this Mother’s Day.

Keep Smiling 🙂


Smiley London launches SS14 collection!

Smiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.

Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.

With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.

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Smiley and Etam welcome Spring Summer the sparkling way!

Spring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.

Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.

Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.

The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.

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