Smiley “Happy Sports” launches in China at ISPO Beijing!

With the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.

As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.

Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.

Keep your eyes peeled for the products launch to market in August 2014.


Can’t stop Smiling? Try chewing a little with our new SmileyWorld chewing gum!


We just can’t keep ourselves from giving you more Smiley experiences and new products. Not only will your breath smell great, but with fresh flavours and colourful packaging; you’ll make everyone smile when you give out some gum to your friends.  Launched together with our Turkish partner ‘First Sensation’, we have created a smart and bubbly collection of mint chewing gums inspired by the different SmileyWorld Moods ..  hungry, cheeky and smiley!


Whichever one you are – get chewing 🙂