Smiley gets ready for Wimbledon!

Everybody loves Wimbledon and Smiley have created a limited edition range of tennis inspired t-shirts and vests to celebrate this fantastic fortnight of grass court tennis.

These men’s and women’s styles feature traditional strawberries and cream, as well as tennis rackets and the famous grass courts of SW19, all in the guise of the iconic smiley face. The collection which has launched on smiley.com and Asos Marketplace this week and priced between £18-£24.

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Get ready for Summer with Smiley and Urban Outfitters

Smiley, the happiest brand ever, have teamed up with high street fashion store Urban Outfitters to create a super-cool oversized t-shirt.

Using one of the biggest prints of the season, this tie-dye top should be on everyone’s wish-list this summer – wear it with leggings, tuck into denim shorts, or throw over swimwear – however you wear it, this t-shirt is sure to get you noticed!

Its even catching the eyes of fashion bloggers –  ‘A Daisy Chain Dream’ has featured it on her blog here.

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Get yours now from Urban Outfitters

 


Smiley continues to be the icon of Dance Music and the DJ Generation

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The Smiley face was forever immortalised as the iconic image of the acid house music movement in the 1980s. During this ground breaking time for global dance music and club culture, the Smiley image was adopted by almost every clubber and raver globally and adorned every dance floor from London to Chicago.

This was the beginning of a special relationship between house music and Smiley that has spanned over 25 years and remains as strong today as it was back in the day. 

On Saturday 5th April, superstar EDM DJ Steve Aoki performed an epic gig at the Victoria Warehouse in Manchester, where he rocked a Smiley London t-shirt from the new SS14 collection!

Get yours here.

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Smiley launch new partnership in China with fashion show!

 

 

SmileyWorld is pleased to announce it has entered into a new partnership with Chinese licensee Yihua.  This is the first major release from SmileyWorld into the Chinese apparel market, and the designs went down a storm at a fashion show to launch the collection in Shanghai on Saturday 22nd March.

 

The AW14 collection will be aimed at men and women who want stylish, comfortable and casual clothing. From sweaters and hoodies to leggings and jeans, the new collection uses a muted colour palette of black, grey and white, with colour pops provided from the Smiley face. For the more adventurous customer, jumpers and t-shirts printed with all-over smiley faces in bright yellow stand out.

 

The smiley face has been altered and reworked in a range of different emoticons across the entire collection, each design representing one of the many expressive icons that make up the ‘Express Yourself’ Smiley World collection. 

 

Launching in 50 department stores around China this summer as shop-in-shops, Smiley also plan to open 150 freestanding Smiley World stores in China within 5 years.

 

Fun, quirky and stylish clothing is just around the corner!

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Smiley London launches SS14 collection!

Smiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.

Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.

With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.

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Smiley and Etam welcome Spring Summer the sparkling way!

Spring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.

Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.

Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.

The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.

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Smiley “Happy Sports” launches in China at ISPO Beijing!

With the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.

As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.

Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.

Keep your eyes peeled for the products launch to market in August 2014.

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Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and fashion show!

Smiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show!

Chinese New Year’s Eve is becoming more and more popular in London.

Nee-Hao and Smiley created an exclusive event for London’s hipster Chinese community at Victoria Embankment last Saturday night (8th February).

This fashion and music fusion night proved the perfect place to bring in the year of the horse, see for yourself.

More than 600 guests, of which young actress Kunjue Li and fashion blogger Beibei Wu  have partied up to morning celebrating fashion and music enjoying Smiley London and Smiley ‘happy Cashmere’ catwalk.

Smiley & NeeHao Magazine rock Chinese New Year Party!


Live Valentines Day the Smiley way!

Live Valentines Day the Smiley way!

Smiley wishes a bit of Love and Happiness to all of you!


Celebrate National Umbrella Day the Smiley way!

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What better way to brighten up your rainy day than with a Smiley umbrella?

Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.

Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.

Join our 4.6M fans on Facebook!

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Smiley CEO Nicolas Loufrani Interview

Smiley CEO Nicolas Loufrani was interviewed on a recent trip to India by CNBC. Here Nicolas gives a unique insight into the history of the brand and also House of Smiley’s current developments.


SmileyWorld and Splash retail success in the Middle East!

SmileyWorld is now the best selling brand at Splash stores across the Middle East.

The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.

To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.

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SMILE YOU’RE INVITED TO PARTY! SMILEY & WAKAI LAUNCH THEIR NEW FOOTWEAR COLLECTION

Smiley will be partying all day tomorrow, 29th of January, to celebrate the launch of the new Smiley canvas shoes collaboration with Wakai. This dedicated all afternoon launch event starts from 3pm at Wakaii Grandaria City!

This classic canvas shoe collection pays tribute to the summer with tribal prints, bright contrasts on an easy-going design that is perfect to accessorise with any outfit this summer.

Discover more about Smiley, Wakai and their Happy Philosophy, click here for more info on the party.

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H&M and SMILEY AW13 Capsule Collection

A touch of yellow for H&M giant of fashion high street this winter…

The smiling brand SMILEY, the iconic yellow face,  make brighter the H&M shop floor…

From a great collaboration between two trendy brands is born a special womenswear capsule which will make warmer any cold day…

Smiley pants, cardigans and long sleeve t-shirts for all girls who want to be cool and confortable rushing around the city…

Visit all H&M stores and find out this smiling range!

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Italian DJ Francesco Rossi wins “best track of the season” award @ 2013 DJ Awards in Ibiza!

Congratulations from all Smiley Team to Francesco Rossi, the winner of 2013 DJ Awards held last night at Pacha In Ibiza!

The Italian DJ has won the award for “best track of the season” with his track “Paper Aeroplane”.

Keep smiling!!!

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Milan Fashion Week: Happiness Gym gets Smiley

SMILEY debut’s at Milan Fashion Week: the popular yellow smiley face brand presents together with the Italian brand Happiness the new spring summer 2014 capsule collection, which reinterprets the spirit of Franklin Loufrani, father of the iconic smiling brand.

The location was Tortona Street in Milan, just in front of the White Trade Show, which has been inundated by international fashion journalists, who came to see the amazingly cool ‘Happiness gym’.

Guest of Happiness & Smiley stand included the popular champion bike trial rider Vittorio Brumotti, and the showgirl Giorgia Palmas, together with the international chef Carlo Cracco, who came with a hot dog van, to offer his speciality: Eggs a la Cracco Style.  At the event, even the famous writer Nicolai Lilin, author of the best seller “Educazione Siberiana”, which is being made into a movie with the actor John Malkovich, in the hands of the popular director Gabriele Salvatores.

The capsule collection SMILEY & Happiness  is a perfect match between SMILEY a club culture brand, which dominated the Londoner fashion in 90’s, and an Italian firm which is reinventing streetwear. SMILEY & Happiness collection is already available on My Closet store in Milan.

Milan Fashion Week has been for SMILEY the occasion to show in a special area of the HAPPINESS stand the new Smiley London spring summer collection 2014, urban inspired t-shirts and sweatshirt for men and women, available soon on www.smiley.com

MFW has been for SMILEY another occasion to party… we love it!

SMILEY & Happiness at MTF


Milan Fashion Week: SMILEY & Happiness walk together

The Smiley Company invites You All to Milan Fashion Week 2013 to present the preview of the new Smiley London SS14 Collection and an exciting collaboration with ‘Happiness’, one of the coolest new brands on the scene in Italy and Los Angeles.

After riding for many generations, Smiley, the global symbol of Club Culture and House Music, does the rounds on the international fashion scene, spreading the free and rebellious spirit of 80’s and 90’s revival.

Come and discover hot Smiley trends and share the positive philosophy of an iconic logo and undisputed ambassador of happiness for over 40 years.

SMILEY & Happiness will be in Tortona Street N.31 by 21th to 23th of September.

Bring your smile and enjoy the party!

 

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Smiley and Space Ibiza: a match made in clubbing heaven

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Space Ibiza, the world famous clubbing temple of old skool, electro and house music,  Space Ibiza opens its door to a world recognized clubbing ambassador: Smiley!

Finally a collaboration between two clubbing icons Smiley and Space Ibiza.

Yes, we are talking about the super cool t-shirt collection  SMILEY & Space Ibiza that unites the iconic yellow Smiley face and the most famous of Ibiza clubbing souvenirs the Space Ibiza T-shirt.

The effortlessly chic vibe of the Smiley Space Ibiza tee collection for men and women is bang on trend inspired by the 90’s clubbing trend as we go back to our roots to our 90’s club land heritage reviving the spirit of our original SMILEY.

For all those craving the hedonistic feel good vibes of most famous party island in the world visit the Space Ibiza website: hard party fashion guaranteed!

Keep smiling.

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Smiley Fashion in Shanghai at Novomania Tradeshow! Let’s Party!

Hi Happy People!

This is Smiley Team from Shanghai! Last few days have run away as we were at Novomania  in Shanghai to present Smiley Company at one of the most important tradeshows for the Asian market!

As you can see from the pics the happiness forces of Smiley were there to deliver our funny collection,  play music and spread our friendly philosophy.

Smiley is alive to make people happy, to share good feelings and enjoy the positive side of life through music, colours and fashion. Smiley London collection is messenger of love through music: that’s why our fashion collection is more than classical apparel…  it is a whole experience, passing from the smiley oldskool music compilation available on Itunes , until 1990 inspired apparel line of sporty and edgy tees, sweatpants and hoodies.

Stay tuned on www.smiley.com !

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Trends: Smiley Club Culture Apparel Revival

A small taster of what’s happening here in London. Just a hint: watch out for a Smiley London club culture apparel revival.

Stay tuned.

Keep Smilin’

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Smiley Pop Faces: Get Kimberly Walsh Look!

Smiley is always at the top of the pops!

Always engaged with the music scene, beautiful UK Pop Star, Kimberly Walsh styles these slick Smiley tees in her latest shoot for The Sun’s Fabulous Magazine. Read her amazing interview about her latest successes and rise to the top.

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– London, All right reserved by http://fabulousmag.co.uk

Smiley Clothing is available here, with Free shipping to all European Countries 🙂 

Kick the blues away and stay on top with a smile 🙂