Smiley Takes over Prime Time TV Audience!

Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com


Smiley says “goodbye summer” @ Space Ibiza!

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After collaborating on a t shirt capsule collection together Smiley once again parties with the best if them…..! The date Sunday 6th of October,the place Space Ibiza, smiley partied all day and through the night till sunrise celebrating with the best DJ’s in the world and thousands of the coolest party people.
The famous Space Ibiza closing party every October is the night to celebrate the end of the hedonistic Ibiza party season: a symbolic spiritual gathering where all party lovers gather to say farewell to the end of the summer.
Nicolas Loufrani and Pepe Rossello, have been grooving with Carl Cox, Luciano, Ritchie Hawtin, Paco Osuna, Dj Luciano and many other super djs all night long, in the name of fashion, music and happiness.
Discover Smiley philosophy and products here.

Ph. Credits. La Skimal Photography

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Smiley & Italia Independent join forces @Silmo for the ultimate party-people Sunglasses collection!


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Smiley and Italia Independent have been this weekend at Silmo in Paris premiering the coolest sunglasses collection for this Autumn Winter party season.  Italian Independent is one of the newest sunglasses brands in Italy, unique in terms of style, material and the cool factor. All these elements have been brought together to create these Black and  “yellow smiley” sunglasses, giving the lenses a super cool touch to both versions the black smoky option and the mirrored gold version  in order to create a capsule collection in two styles available on the Smiley website, click here. Which one is your favourite?

Keep smiling!!!

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Milan Fashion Week: SMILEY & Happiness walk together

The Smiley Company invites You All to Milan Fashion Week 2013 to present the preview of the new Smiley London SS14 Collection and an exciting collaboration with ‘Happiness’, one of the coolest new brands on the scene in Italy and Los Angeles.

After riding for many generations, Smiley, the global symbol of Club Culture and House Music, does the rounds on the international fashion scene, spreading the free and rebellious spirit of 80’s and 90’s revival.

Come and discover hot Smiley trends and share the positive philosophy of an iconic logo and undisputed ambassador of happiness for over 40 years.

SMILEY & Happiness will be in Tortona Street N.31 by 21th to 23th of September.

Bring your smile and enjoy the party!

 

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Streetstyle fashion brand ‘Happiness’ gives Smiley the ‘Made in Italy’ treatment.

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Smiley is no stranger to fashion collaborations. A new edition to the edgy fashion partnerships of the year is with Italian uber-cool brand, ‘Happiness’ – a street style leader in Italy. 

The premier launch for this collaboration was at Pitti Uomo in Florence, the leading fashion trade show which is been a launch pad for many successful brands in the past, and where the smiling yellow face got the chance to show for the first time his smiley t-shirts.

Happiness has prided itself on being innovative and original – much like our iconic Smiley. Their stand concept at Pitti was a perfect illustration of this; delivering crowds of onlookers for a real demonstration of Krav Maga, the Israel self-defence martial art with the Italian actress Elisabetta Canalis. Now that’s original!

Enjoy the pics 🙂

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Smiley Original and Esprit spread happiness together: new collection available online and in store!

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Smiley did it again! The famous smiley has taken over high street brand once more in order to spread its happiness philosophy and the coolness of its cheeky smiley face.

A new women swear collection has been launched for spring summer 2013 in order to give the sweetest welcome to the new summer season. A colourful collection of cotton tshirts and sweatshirts are now available on Esprit ecommerce and in all Esprit boutiques worldwide.

 

Leitmotiv  of the collection is the sporty chic trend with the blue, grey melange and strawberry pink colour that couples perfectly with the cool crystal and studded Smiley face!

Smiley + Esprit collection is waiting for you in all the Esprit stores and online clicking here!

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Smiley Original and Pull&Bear spring summer collection out now in all P&B shop worldwide!

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Off the back of winter success with a pastel pink Smiley Original Sweater, Pull & Bear join forces with Smiley for a second season.

 

The new capsule collection comprises bold yellow rolled-up sleeve with the signature smiley eyes and mouth and a white hemmed vest top presented with the iconic original smiley logo.

 

Both pieces retail for €12.99 and are due for launch in the end of May; just in time for the summer seasons.

 

Pull & Bear, an established retail chain based out of Spain now has over 800 stores across the globe. The Smiley range is internationally available and once again demonstrated the ability for the Smiley brand to transcend boundary and demographic with universally appealing products.

 

‘The trend right now is all about yellow and the smiley face. We think it’s here to stay and our most recent retail partners seem to agree. To have Pull & Bear on board for this co-branded range demonstrates their belief in our brand.’ Says Nicolas Loufrani, Smiley CEO. ‘To be selling across the globe via such a respected retail brand enhances our credibility and enables us to share the Smiley philosophy further and further’.

Discover more Smiley Style clicking here.

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