Celebrate a Summer of Football with Smiley!


With the biggest football tournament in the world almost upon us we want to spread the Smiley feel-good vibes and get people across the world involved in the beautiful game.

To celebrate this special event Smiley has created a host of exciting online activity that you can be a part of without leaving the sofa! From competitions to themed products and exclusive content we have given our website a Brazilian makeover. After all, if Smiley can’t go to Brasil, then Brasil will come to Smiley…


SmileyWorld has teamed up with everyone’s favourite chocolate spread Nutella to produce a collectors edition glass pot featuring Smiley flags from some of the best national football teams in the world.

To enter this competition simply register for our newsletter and we will draw at random 100 people to receive this limited edition 4 pot Nutella set.

win nutella competition



Why not download your favourite national teams flag as a screensaver or wallpaper? We are offering exclusive and FREE downloadable content direct to your computer or mobile phone that will ensure all your friends and family know exactly which flag you will be flying this summer.




Everybody loves Brasil! Whether it’s the sunshine, carnival, beaches, samba rhythm or their football superstars you never need an excuse to wear the magical green, gold and blue.

Smiley has created some super slick limited edition Brasil inspired t-shirts, available now while stocks last – get yours here (insert link)





However you choose to get involved in this unique occasion, make sure you do it with Smiley 🙂

Smiley launch latest ‘ES’ collection with Etam in China

On Friday May 16th, Etam hosted an exciting event to launch the new Smiley ‘ES’ SS14 range in Shanghai, China.

The Etam store underwent a Smiley takeover, with the windows showcasing the latest ES collection, staff wearing the new products, and yellow smiley balloons throughout. Large graphics both inside and outside the store made sure that the shoppers of Shanghai knew Smiley were in town! Customers were treated to goodie bags, refreshing drinks and hand-made Smiley cupcakes to give them an extra-special shopping experience.

The new SS14 Smiley x ES collection features cute printed oversized and fitted t-shirts in summery colours of pink, lemon and white. Each item is finished with a Smiley inspired design, making this the happiest t-shirt range this summer!







Smiley launch limited edition Brasil T-shirt collection

Smiley have created a limited edition range of colourful samba inspired t-shirts and vests to celebrate the upcoming global football tournament next month.

The men’s and women’s styles are based around the Brasil national flag colours of green, black and white, and will launch on smiley.com and Asos Marketplace this week, priced between £18-£24.