Human brain now registers smiley face emoticon as real facial expression

 

 

 

According to new Australian research recently published in the journal Social Neuroscience, Emoticons such as smiley faces are a new language and are beginning to change the way our brains operate. “Emoticons are a new form of language that we’re producing,” says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, “and to decode that language we’ve produced a new pattern of brain activity.”

 

According to Churches, faces are very special from a psychological point of view. “Most of us pay more attention to faces than we do to anything else,” says Churches, who has been studying the neuroscience of face perception for several years.

 

“We know experimentally that people respond differently to faces than they do to other object categories.” He says when we look at an image of a real face, we recognise the position of the mouth relative to the nose and the eyes, and as a result very specific parts of the brain are activated.

 

When this image is inverted, we get another specific pattern of brain activity. Churches wanted to find out if the same applied when we looked at a smiley face emoticon, which is a stylised representation of a smiling human face.

 

Source: http://www.abc.net.au/

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INTRODUCING SMILEY “HAPPY SPORTS” COLLECTION IN THE MARKET

House of Smiley is delighted to introduce its latest license collection, ‘Happy Sports’ for autumn / winter 2014.
‘Happy Sports’ is a unique and vibrant new sportswear collection aimed at putting the smile back into the active sports market. Delivering a distinctive urban swagger, across a range of technical fabrics and core colours with highlight neon colour pops bringing the happiest sports collection to the market.

Whether you are in to skateboarding, fixed gear, snowboarding or just living the active lifestyle, this compact collection of 25 styles for both men and women appeals to all ages and interests.


SmileyWorld and Splash retail success in the Middle East!

SmileyWorld is now the best selling brand at Splash stores across the Middle East.

The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.

To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.

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SMILEY at Brand Licensing Europe 2013

This week The Smiley Company is at BLE- Brand Licensing Europe 2013 trade show at London’s Olympia Exhibition Centre to showcase the new and exciting ranges launched over the past year and the thrilling opportunities to come for the future.

Presenting our two core brands, Smiley and SmileyWorld, the yellow smiling face drives Visitors into our dual universes of positivity, happiness and self-expression via our globally recognised icons and artworks.

At the stand number E120, by 15th to 17th october, Smiley will introduce to pubblic his best collaborations and Licensees, like Etam for lingerie and nightwear, Pony for shoes, Esprit for apparel, Nici for kids accessories… and much much more like Our Smiley London collection for woman and man, skateboards, homeware, stationary…

Come at BLE and discover the colourful world of Smiley and all our iconic high quality products!

 

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London Fashion Week: SMILEY & Fyodor Golan SS 14 Collection

Electric Children is the name of the new spring, summer collection 2014 created by the upcoming design duo Fyodor Golan who chose SMILEY again for their sports luxe collection.

Drawn to an idea of flexible and energetic sportswear achieved through luxury fabrics, this season contadicts the traditional perspective of sportwear luxe….

Bright colours, like yellow and pink contrast with soft pastel hues of mint, baby blue and nude combined in various geometrical forms…

Once again Fyodor Golan and Smiley triumph at London Fashion week…..

Watch this space:


Madrid fashion week: Carlos Díez & SMILEY Spring Summer Collection 2014

The spanish designer Carlos Díez opened the door to the popular and international magazine Grazia,  to present his new collaboration with the iconic brand SMILEY.

Diez just loves Smiley:  “Smiley is for everyone, allowing consumers to share their positive beliefs to stay on top of life. Smiley is a philosophy of life and wearing his clothes becomes itself a statement of who you are and how you face the world”.

Watch out for his new summer collection coming soon to the spanish market…

The collection is predominantly black, grey and yellow using such fabrics as denim,muslins,tulle with pleated silks and acrylics.

Serigraph prints and metallic applique are used to add extra sparkle….

We can’t wait to wear it…

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SMILEY & Etam Autumn Winter 14 Collection

Smiley and Etam together… again…

After the great success of  the SS13 Collection and launching together in the Chinese market,
Smiley, the famous smiling yellow face brand, and the market leader of nightwear and lingerie sector, are launching a soft and comfortable collection to make you warmer this winter…

Bras and knickers, nightdresses, tops, pants, slippers and toiletry bags… All to make You smile!!

Discover the entire collection in the international Etam Stores and at http://www.etam.com!
And… Sweet Dreams!

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