Smiley opens first store at world’s first pop-up Mall

Tonight see’s the launch event for Smiley’s first retail outlet at the world’s first pop-up shopping mall Boxpark, in London’s hip East End. Please join us to experience live music, food, drink and of course positive vibes as we celebrate a new stage in the Smiley Story. We look forward to seeing you there and sharing a smile or two with you.

6’til late,¬†¬†Boxpark, Bethnal Green Road, London, E1 6JJ,